7 Steps – How to Use LinkedIn to Get Hired

First of all, always remember to explain, provide evidence, and create your own narrative online, before someone else does it for you.

If you want to follow the 7 steps to do it all yourself just scroll halfway down the page below the image of an optimized LinkedIn profile. Don’t forget to come back and comment here, or reach out to me directly to let me know how this strategy has or has not worked for you.

Mill Montejo business card
Get a Job Search Superhero on your team!

WHO I AM – WHY HIRE ME TO HELP:

I am a Nationally Certified Online Profile Expert (NCOPE), and an active member of The National Résumé Writers Association. I was The NRWA’s Education Chair for a few months in 2012 and then I went on to serve 5 years as their first Social Media Community Manager in a volunteer role.

  • I’ve spent 7+ years, developing résumés and profiles that convert into interviews and new jobs for job seekers.
  • Prior to that I was a Fleet & Operations Manager for 7 years that worked closely with Human Resources to recruit both drivers and operations staff.
  • I handled inbound candidates through the complete hiring lifecycle from their recruitment, to their interview, and thereafter where I was tasked to make hiring recommendations to my superiors. Finally once hired, I handled new employee on-boarding and training.
  • I became very passionate about putting the right (peg) candidate in the right (hole) job.
  • On average – 75% of my clients see an increase in LinkedIn profile views within days after I revamp their profile.
  • 85% of my résumé and or LinkedIn clients receive calls for an interview.
  • As of our most recent client feedback survey, we were thrilled to learn that an average of 75% of our clients have been interviewed or hired after we helped them with their career documents and LinkedIn profile.
  • We work with clients from all around the United States remotely using Skype, FaceTime, and other similar video chat options along with phone, text, and email to optimize their career brand.

WHAT CLIENTS SAY ABOUT ME:

To see valid, verifiable reviews of my resume writing business, written by my clients, please see Google reviews –> click here and also visit my LinkedIn recommendations.

WHY OPTIMIZE YOUR PROFILE:

Since Microsoft purchased LinkedIn last year and made changes to the platform, it has become the “place to be found for jobs.” Satya Nadella, C.E.O. of Microsoft specifically talked about integrating LinkedIn profiles with Outlook, Excel, PowerPoint, Skype, the Windows operating system, and other Microsoft products. To make members more productive and efficient in their search for work, Microsoft also plans to integrate Cortana, its digital assistant, with LinkedIn. The purchase of the platform also offers Microsoft plenty of user data about where LinkedIn members have worked, have gone to school, their hobbies, interests and more. Microsoft has improved the various paid service tiers for business users as well as LinkedIn Sales Navigator for building leads, and LinkedIn Recruiter for gathering all the information in one place about potential job candidates.

It is beneficial to you to become aware that in 2019, Recruiters are NOT waiting for applications. Often, they tell us that they are not even posting the open jobs on the web, and instead, they are actively searching for candidates on LinkedIn. This is why it is more urgent than ever that you are on the platform and that your profile has the correct keyword density and weight in different sections so it can rise in a recruiter search, so you can land on their short interview list.

WHAT MY LINKEDIN OPTIMIZATION SERVICE INCLUDES:

I help give people of all ages and industries a better chance of being called for an interview by keyword optimizing and developing a compelling LinkedIn profile for them.

  • This includes creating a keyword banner image from your résumé or offering alternate images related to their target industry.
  • Uploading and editing a new professional profile picture if needed that client provides.
  • Writing an impactful headline that shows measurable results right away. (See mine for an example at https://linkedin.com/in/MillMontejo)
  • Writing a keyword infused and grammatically correct summary of just under the 2000 character limit.
  • Finding alternate industry keywords you are missing and adding them so you can be found for them too.
  • Adding an education section with classes taken which will help raise your chances of being found as a candidate even if you did not achieve the degree.
  • Suggesting industry groups that you should join and adding an industry for you.
  • Provide step by step videos and tutorials on how to work your LinkedIn so you can be found for work.
LinkedIn Page After Optimization
Pharmaceutical Sales Rep – LinkedIn Profile After Optimization

✅ Want to do it yourself? Follow these 7 steps to success:

  1. A profile with a profile photo can result in 14x more views by recruiters and hiring managers than one without a photo.
  2. A 1st person conversational summary of at least 40 words and up to 2000 characters ranks high in Recruiter searches and is a prime section to add industry keywords related to your target 🎯 job role.
  3. Adding an industry to your profile can land you 15x more profile views.
  4. Members that include skills in their profile (up to 50) are 13x more likely to get profile views. Remember to add skills that mean the same thing but written in a different way to increase your chances of being found in a skills search.
  5. Members who include an Education section on their profile are 10x more likely to be found in a recruiter search. So even if you have not finished your studies or took some classes or semesters, list them anyway. Just write ‘pending’ or ‘in progress’ or ‘classes towards – major.’
  6. Make sure to add any volunteer experience in its own section or in the work history section to fill in for a gap in paid work. 42% of hiring managers surveyed by LinkedIn said they view volunteer experience as equivalent to traditional work experience.
  7. Make sure to join groups in your target 🎯 industry and engage in likes, comments, and conversation. Your profile is 5x more likely to turn up in a search result if you join and are active in groups.

Mill Montejo & The Talent Mill Team

https://JobSearchSuperhero.com website & blog
CONTACT THE JOB SEARCH SUPERHERO FOR HELP!

201-667-2994

⬇ I also answer job seekers questions on Quora ⬇
https://www.quora.com/profile/Mill-Montejo
Upload your résumé for a free critique where we tell you exactly how we can help & give you personalized project quote.
Upload your résumé for a free critique where we tell you exactly how we can help & give you personalized project quote.
Pick 3 dates on calendar and we will call you for a 20 minute no obligation, FREE phone consult about your career goals.

Social Media Job Search eBook Debut

We are happy to report that Mill has finished the new and improved “Social Media and Your Job Search” eBook which is an information packed guide to follow up her 2012 release.

With corporate job listings sometimes attracting an average of 250 résumés, and 98% of Fortune 500 companies using (ATS) Applicant Tracking Systems to sort and filter candidates you must be on LinkedIn with a completely developed profile if you want to be found for work. If you’re going to make your job search more manageable for you with less work required on your part, you need to be on LinkedIn. This eBook will guide you through the steps you need to take to develop a stand out, compelling profile that rises in recruiter and hiring manager searches so that they can contact you for open jobs.

Job Search Guide eBook for sale click image.

We hope that this guide helps many find their way to their dream job!

Top 10 Resume Writers Fake List – Don’t Rank Me Bro!

By Mill Montejo

Fake top 10 resume writers lists by some “Guy”

Over the last year and a half, hundreds of my fellow resume writers and I have been trolled by an Internet Marketer of sorts.

The “Guy” who will not be named because you don’t really search for his name and why give him extra Google traction. After all, you don’t search for his name. You search for a product and service that he claims to be the #1 at providing from here to Calcutta.

This Guy is not an expert in this service. He is simply a 26-year-old Internet marketer who sells job search services to executives for thousands of dollars. Lately, some of those genuine clients have started to leave him some real reviews like the two from Dawn S. and Sarah T. Pay close attention to not only the first but even a second response that he felt he had to leave to counter their statements.

This Guy has never been my client, or a business associate in any way. Where does he even get off reviewing his direct competitors without knowing their work directly, interviewing that specific writer’s clients, or even being an expert in the career services field? Until late 2018 to early 2019, I had never even heard of the dude. That is until the organization that I volunteered for during the first five years of my business and its members became the target of this character and the clandestine persona/s he portrays online.

The Guy’s Online Reviews of His Competitors

During 2018, and continuing into 2019, “the Guy” has attacked and tried to divert résumé writing work from legal and longtime U.S. and Canadian resume writing services and resume writers. This included:

• Buying paid links to generate traffic to his “conflict of interest” articles.

• Writing negative descriptions of resume writing services that are his competitors in multiple states in the country and rating his own as #1 in the same article.

• Engaging in making Libelous accusations regarding competitor companies.

• Engaging in sending threatening and nasty emails to his competitor, résumé writers.

• Contacting competitor writers through their contact forms on their website threatening them further when they reply to his fake top 10 list.

  • The Guy has been running a smear campaign against another writer who also happens to be an attorney that is fighting back suing him for deceptive marketing practices, libel, and defamation under Florida’s Deceptive and Unfair Trade Practices Act and the United States Copyright Act. Wendi Weiner is taking a stand for herself and for the résumé writing industry.

Actions to Protect the Public from Deceptive Reviews & False Claims

In March 2019, the Better Business Bureau asked this so-called expert to substantiate or remove his claims from his website and other locations. They then censured him when he did not comply with their request. To date he has:

• Removed some fake reviews from third-party sites.

• Added disclosures regarding conflicts of interest to 50 articles to his website that were missing before the BBB intervened.

Before the BBB’s censure action, two professional organizations removed the Guy from their membership in 2018:

  1. The Forbes-affiliated Young Entrepreneur Council (YEC).
  2. The Professional Association of Resume Writers (PARW).

These sites may have also learned of his marketing practices and appear to have stopped him from posting:

  1. LinkedIn Pulse.
  2. Quora.
  3. Indeed.

Various organizations are beginning to become aware of his unprofessional and unethical behavior and have restricted his ability to post on their sites. The Guy now appears to be constrained to posting his attacks on competitors to his website, findmyprofession.com.

In April 2019, one writer that was reviewed, and harassed with emails and consecutive posts about her filed suit against him. In this web post Attorney and Nationally Certified Résumé Writer Wendi Weiner shares with us the federal court proceeding for deceptive or unfair conduct, and material misrepresentation.

The 10 Best Resume Writers Scam

FindMyProfession.com currently contains “reviews” of the “10 best resume writers” in multiple cities and regions and uses algorithm gaming techniques to steal traffic and business from other writers in the following states:

  • Allentown, Atlanta, Austin,
  • Boston, Bridgeport, Buffalo,
  • California, Calgary, Charleston, Charlotte, Chicago, Colorado Springs, Columbus,
  • Dallas, Denver, Detroit,
  • Edmonton, El Paso,
  • Ft. Worth,
  • Grand Rapids,
  • Hartford, Houston,
  • Indianapolis,
  • Jacksonville,
  • Kansas City,
  • Las Vegas, Los Angeles, Louisville,
  • Memphis, Miami, Milwaukee, Minneapolis, Montreal,
  • Nashville, New Orleans, New York City, New Jersey
  • Orlando, Ottawa,
  • Philadelphia, Phoenix, Portland, Providence,
  • Richmond,
  • Sacramento, St. Louis, Salt Lake City, San Antonio,
    San Diego, San Francisco, San Jose, Seattle, Silicon Valley,
  • Tampa, Toronto, Tucson,
  • Vancouver, Ventura, Virginia Beach,
  • Washington, D.C., and Winnipeg.

This expert career coach and #1 résumé writer in the world doesn’t appear to have hired any of these resume writers that he or his company reviews.

He continues to self-review his own company and attacking the SEO ranking of global competitors. He now claims that he is the best résumé writing service in India and Australia.

There is no limit to what this Guy is the BEST at. Just Google his website and see for yourself then remember the old adage, “buyer beware.” Read all the negative stuff he has written to and about other professional writers in the links I have provided. He has even used foul language in the emails.

The Right Way to Find a Professional Resume Writer

The best way to find a professional résumé writer that engages in ethical practices, has some type of certification by a national organization, and participates continuous professional development is by going to the following pages:

  1. https://thenrwa.com/nationallycertifiedonlineprofileexperts for LinkedIn Profile Writers
  2. https://thenrwa.com/nationallycertifiedresumewriters for Nationally Certified Résumé Writers
  3. https://thenrwa.com/professionalresumewriters for Professional Résumé Writers

If you would like to see valid, verifiable reviews of my resume writing business, written by my clients, please click here or visit my LinkedIn recommendations.

Six Secrets to Optimize Your LinkedIn Profile So You Can Land the Interview

Get a Job Search Superhero on your team!

To answer the question “does having a professionally written, completed and keyword optimized LinkedIn profile really get it looked at by more recruiters?” one only has to ask: where/who do YOU turn to when you need something? When you need to find an auto mechanic, a plumber, a way to get restaurant food delivered to your home, an answer to self-diagnose a suspected illness (although I wouldn’t recommend this), and just about any question you can think of = you search the internet. Therefore, to cut the job search process in half job-seekers must accept that their skills are now best highlighted on the web. LinkedIn has become that platform even more than before since their purchase by Microsoft. With Microsoft’s dominance in cloud based Office 365 software, their goal of LinkedIn becoming a go-to place for recruiters to find candidates was an easy pivot.

Everyone has likely heard about “keyword resumes,” and how keywords that match the job advertisement are critical for your résumé being selected for the interview. But did you know that it is even more important to write a powerful, keyword infused LinkedIn headline that offers a value proposition and gets you noticed? Did you know that having a well-written summary with results oriented statements can get you selected for the next step of an interview? Yes, the résumé is important and is your entry-ticket to the interview, but you will job search while you sleep if you have a well written and optimized LinkedIn profile. See some action steps below to do it yourself, or setup a time to chat with us if you want us to handle it all for you.

1) USE THE KEYWORDS AND ACRONYMS RELATED TO YOUR INDUSTRY
Different recruiters type alternate keywords into their searches, so to raise your chances of being found use common variations of the keywords in your LinkedIn summary, and skills section. For example, if you want a job in New York, use the word “New York,” and/or “New York City,” the abbreviation “NYC” and the postal code “NY” wherever you can on your LinkedIn profile. This way when a recruiter types in a filtered or specific search for a job-seeker from NYC you stand a better chance of being one of the profile results returned in their search.

Keywords are crucial to your job search

2) DON’T SAY YOU ARE LOOKING FOR YOUR NEXT OPPORTUNITY

Instead, use that precious profile real estate space that ranks high in a search to promote what you can do for a new employer. If you were an employer or recruiter looking at a LinkedIn profile, who would you call in for an interview? The person who has this headline for their LinkedIn profile:

“Looking forward to my next opportunity where I can lend my talents to a productive team.”

                                                                         OR 

Director of Sales Emerging Markets ► identify & evaluate opportunities ► develop & execute strategy ► drive sales growth

Obviously the 2nd headline is not only more of an eye catcher telling me what the person’s general career role has been, how they work, and the positive results of their work, all including many keywords (in italic) that usually appear in the job advertisements that person is targeting.

3) ADD ALL RELEVANT SKILLS FOR YOUR TARGET JOB INDUSTRY

When the ‘endorsements’ feature was first added to LinkedIn many though it was pointless to endorse others. How could folks that did not know you possibly endorse you for the work? Well, the endorsements have not gone away and people that connect with you see your posts and learn about your expertise. The skills section while not ranking as high in a search as the headline and summary do, still count as keywords. You should think of all the acronyms, and different skills related to your target industry and add them. Don’t forget to move them around and place the ones you wish to be recognized for up at the top as most folks when prompted will endorse you on the top three skills displayed.

4) DON’T JUST COPY AND PASTE YOUR RESUME

When LinkedIn first started many were copying and pasting their résumé into the job description sections and calling it a day. That is not an accepted practice today since recruiters and potential employers will always seek you out on LinkedIn and are looking to find out more about you. We now write the LinkedIn summary in first person, in a business casual tone, that includes results based statements about how your work has impacted previous employers in a positive way. We need to remember to write our work summaries so we come across as an “achiever” and not simply a “doer.” So as you write your new LinkedIn summary think not so much about what you did for past employers, but think about what the positive results were because of your daily work.

5) ADD AN INDUSTRY RELATED BANNER IMAGE

Go to a site like https://pexels.com and search your industry keywords to see what free banners are available. This website gives you many free downloads to choose from. Some images will be Adobe stock which are on sale for reasonable prices if you really must have that specific image. But there are enough free images that you can easily replace the default LinkedIn teal section above your profile photo. You can also make yourself a keyword banner for free by copying and pasting your résumé into the website https://wordle.net and trying different color patterns and keyword variations in the image you will convert into a banner.

Don’t forget to add a banner related to your target industry or just a pretty sunset

6) ADD A PROFESSIONAL PROFILE PHOTO VISIBLE TO ALL

Resist the temptation of using an old wedding photo and cropping someone out, or a car selfie, or an outdoors hiking photo unless you’re a business dude running that type of business. Certain LinkedIn users will use a photo that represents their brand or niche like I did with my own cartoon-like profile photo. I chose this because I wear the label of Job Search Superhero so I felt the comic art was appropriate for my brand. I am also an artist who has a passion for superheroes and have been drawing them since I was a teenager. However, LinkedIn profile image best practices recommended by seasoned writers across the USA agree that a profile photo should be taken of you wearing at minimum business casual attire and sitting or standing in front of a light-colored background. The tools built into LinkedIn will help you resize the image but it is best if it is shot from about three to five feet away and from the chest up.

In closing, there are many actions you can take to promote your career brand online that will get the attention of recruiters and hiring managers. But you have to work your social media like you worked your job because every keyboard click on LinkedIn signals you are an active user and raises your profile in searches. You have to join LinkedIn groups and engage in conversation or post your own articles and conversation. All of this connects you with the people that could potentially hire you, or steer you towards your next work gig. Job searching in the digital job market is not for the faint of heart. But I have faith that you can do it! We are here to help!

Follow our YouTube channel for more #JobSearchTips

What You May Be Doing Wrong with Your Résumé and Why It’s Costing You the Interview

By Mill Montejo – The #JobSearchSuperhero

 

Why do job seekers insist on using one-page fancy/sexy resumes with photos that are hurting their chances of being selected for the interview? 

They’re sexy and short but the ATS doesn’t like them. Use them for the interview ONLY instead.

 

The answer here is that whoever is passing along this information must not be doing the research by speaking to the engineers of companies like Adobe, and the makers of ATS systems. If they did, they would realize that “No, lean/short résumés don’t really work with today’s ATS systems. Résumés have been getting longer and longer for more than ten years now. There are still recruiters who suggest one-page résumés, which is 1990s thinking. The nature of the workplace has changed dramatically since then. Young people can expect to change jobs 15 times or more during their careers, and even if they stay with the same company longer than 5 years, product-to-market times are so short that a résumé will contain lots of significant projects and title changes.”

-Pat Criscito – CPRW

Artificial Intelligence is the “first impression” that gets you the interview now.

 

 

Not only do short one page resumes not offer enough space to write all the keywords necessary to be scored higher by the ATS, but they don’t allow you to create enough white space for readability, and to include all the relevant information for consideration. “The most important thing is to get the résumé selected from the ATS system in the first place. Otherwise, it won’t be read at all. If that means the résumé has to be a bit longer, then so be it.” -Pat Criscito.

 

So the fancy one page resumes created in Adobe Photoshop, or PowerPoint with the candidates photograph on it are likely not being seen by a human because 1) they do not parse well when uploaded/submitted through a website, 2) if they are in PDF format there is a chance they will not be seen, and 3) the inclusion of the candidate’s photograph is actually frowned upon by most HR Dept’s because they want to avoid the appearance of practicing any “ageism” in their hiring practices.

 

A longer resume allows for additional keywords and white space for readability.

 

What is it about keywords and how can I make sure I’m using them correctly?

Our resident Job Search Superhero at The Talent Mill writes lots about keywords, keywords, keywords. The reason is that this is where the initial recruiting and hiring process is handled. With so many applicants applying to limited jobs companies employ the help of machine learning software first before a human even sees the resume. This makes it a priority for either you or your resume writer to always identify targeted keywords from the job advertisement you are pursuing, and work to insert them into appropriate sections of your career document.

Please DO NOT believe the misguided advice that résumés should only be one page in length. At the National Resume Writers Association, writers subscribe to the idea that a modern, professional resume should be “as long as it needs to be to present relevant, concise information that will properly position the candidate and distinguish them from the competition. If that can be accomplished in one page fine, but we should not get hung up on the length of the resume as long as it includes relevant and targeted information.”

-Norine D’Agliano – Résumé Writer & Trainer

You should also keep in mind that a longer resume can create more keyword density and is likely to be scored higher by the Applicant Tracking System. Optimizing your resume with targeted keywords from the job ad is an excellent strategy when you are trying to work less at your job search. A keyword-dense resume will help recruiters find and contact you instead of the other way around.

In this digital job market each resume must be targeted to the job advertisement keywords.

 

Why are “keywords” so crucial in today’s job search?

Even though you must first know what problems companies in your target industry are having that they need to solve in order to sell your skills to them, using the right keywords is the first ticket to the interview because they will be reviewed and selected by a software search string (whatever the recruiter or hiring managers enter). Keywords are job-specific terms, industry-specific language and abbreviation, jargon, acronyms, and even buzzwords.” Keywords in a resume should mirror the industry and employer language. See some examples of industry keywords below that should also be inserted into LinkedIn and your resume to help them match you to open jobs.

  • Degrees (e.g., “MBA,” “BA in Business Administration with a Minor in Marketing”)
  • Industry Certifications (e.g., “CCNA,” “CPA,” “CFA,” “MCP” “CPRW” “NCRW” “ACRW”)
  • Job Titles (e.g., “District Manager,” “Pharmaceutical Sales,” “Administrative Assistant,” “Operations Manager”)
  • Job Functions (e.g., “Office Management,” “Payroll,” “Grant Writing”)
  • Computer Applications (e.g., “MS Office Suite,” “Word,” “Excel” “PowerPoint” “Publisher” “Visual Basic” “VBScript”)
  • Industry-Specific Terms and Programs    (e.g., “Six Sigma Black Belt,” “HIPAA Compliant”)
  • Employer or School Names (Names of employers are used to recruit from the competition)
  • Hard Skills (e.g., “Web Development,” “Network Security,” “Accounting”)
  • Soft Skills (e.g., “Teambuilding,” “Problem-Solving”)

 

Keyword Stuffing

When stuffing your LinkedIn profile and resume with job-specific keywords you should always try to follow the writing methods that professional resume writers use to maximize keyword density. They include all possible formats of the keyword somewhere on your resume.

For example, here’s how a professional with an MBA listed this qualification on her resume:

UNIVERSITY NAME – City, ST

Master of Business Administration (MBA), 2004

Earned a master’s degree in business administration while working full-time.

In the example above both “MBA,” “Master of Business Administration,” and “master’s degree” were included, so that regardless of how a recruiter entered this keyword combination during a search, their resume would be “found” and register a “hit.”

 

One warning: DO NOT type in additional keywords in a white colored font to attempt to game the system by making the extra keywords invisible to the human eye. The ATS will still be able to read them in the underlying code. The reason I say this is because when the recruiter receives your resume it will be sent as an image with all of the keywords the recruiter selected (and you typed in white) highlighted in yellow. You will be BUSTED, and never to be trusted, and it is very likely that your resume will wind up in the trash.

 

 

How do I know if a small company is using an ATS to sort through resumes?

From our research as well as colleague Pat Criscito’s extensive research and ATS Engineer interviews we know that “100% of Fortune 1000 companies use ATS and 80% of small/medium businesses use them (100 to 15,000 employees).” We know for a fact that small companies create more jobs in the U.S. than larger companies. We should also keep in mind that many companies outsource their hiring tasks to recruiters and almost 100% of them use Applicant Tracking Software.

So the bottom line is that there may be many companies and individuals out here trying to sell you on using a one page-resume, or putting your photo into the resume, or promising you a great resume in one day for $49-99. These should be seen as red flags and possible scams. Our most recent client paid a company that said they were in California $250 for a resume and from the language and grammar used in the resume she said she realized they were probably somewhere overseas and that she had been scammed. She then had to pay us to write her a modern professional resume that she could be proud to use in her job search. She wound up spending about $600 by trying to save a few bucks and not doing her research online. When searching for writing professionals, one should not only search google but also search industry websites like The NRWA’s professional resume writer listings where many of the writers have been helping job seekers for decades. Remember that not everyone that hangs an internet shingle up is authentic, professional, and experienced. Do you want to trust your chances at getting called for the interview to just anyone?

Best of luck in your job search!  

 

About the author

Mill Montejo is a tech-savvy résumé & LinkedIn profile writer, an active member of The National Résumé Writers Association. She runs a small home-based business with a small team of writers in the Greater NYC area serving jobseekers in NY/NJ as well as from across the country via remote screen share & web chat. Changing careers? Need your career documents modernized or infused with industry keywords? Contact Mill at https://JobSearchSuperhero.com/contact-form