Category: Résumé

Does a Cover Letter Still Matter? (Template Included)

When I was applying for jobs in the 1980 and 1990s, having an appropriate introductory cover letter was not only expected, but also practically mandatory to submit along with my resume. The cover letter was the golden key to open the door to at least getting an interview with HR. It set the tone for what is to come. Hiring managers were all about the cover letter back then.

Fast forward to the days of the digital job search market. Should you include a cover letter with a résumé? That all depends.

To cover letter or not?

Why write a cover letter?

Nowadays, résumé writers write a cover letter that is fit to a specific job and its qualifications. Known as a “personalized cover letter,” this introduction tells recruiters that you are uniquely qualified for the advertised position. You have the qualities they are looking for.

The Cover Letter Structure

When perusing a job ad, you must have a connection that compels you to want to apply. The key here is to do your homework. Research as much as you can about that company so you can show how your philosophy aligns with theirs. There is a saying that “people understand the intellect but connect emotionally. The heart will always rule over the head.” Therefore, the cover letter must capture the reader’s emotional attention. How do you do this?

Make this job personal. We had a client who came from another country and wanted to change careers. As a plant manager, she decided she had a passion for real estate. We researched the company she wanted to work for, wrote her story, aligning it with the CEO’s story and goals, and addressing each of the job requirements. She got the job in about two weeks! See the cover letter sample template below and some headings that you can use in your cover letter.

1.    Problems I Fix

2.    Areas I Excel In

3.    What I am Passionate About

4.    How I Contribute to Team Goals

5.    My Proudest Moments

You get the idea.

(Image credit hloom.com)

See the sample template below to help to write your own compelling, personalized cover letter.

=============================

JANE DOE

Hollywood, CA 10000 | 555-555-5555 | jdoe123@email.com

November 11, 2015

General Hospital

12345 Hollywood Road

Hollywood, CA 10000

Career Opportunity: E.R. Information Receptionist (Hollywood) ─ Department 56789 ─ Req. #ER56789

Dear Hiring Manager:

WHY GENERAL HOSPITAL?

When I read your “Life at General Hospital” mission statement on your website, I quickly connected to your core values, including “collaborative…a place that values diversity…devoted to compassionate and comprehensive care for patients.” Your open position for an ER information receptionist aligns perfectly with my goal of working in a supporting role in a hospital environment.

I’M PREPARED FOR THE POSITION

My 6 years serving as a police department desk clerk with the New York City Police Department has given me the skills, experience, and knowledge necessary to add value and excellence to your E.R. team. I believe that quality care at any hospital is a team effort and that everyone the patient or their family encounters needs to have the same passion and goal of delivering a quality care experience.

What Your
Needs Are
What I Bring to the
Table
Interpersonal
skills to
effectively
communicate &
collaborate.  
Experience handling a
busy information desk in one of the busiest
precincts in Manhattan.  
Treats
co-workers,
patients,
and families with dignity &
respect.
Promotes an
environment
sensitive to
cultural
diversity.
As an NYC Information Desk Clerk,
these are core values that I adhere to,
and strongly believe in. I communicated
with the public and maintained a calm
and professional demeanor with highly
diverse communities.  
Ability to
set
priorities,
solve
problems,
use
proper
judgment
in difficult
situations
and be
flexible.  
I can re-prioritize on a
dime, using my
judgment in high
pressure situations to
solve and address
problems.

I am excited at the possibility of becoming a part of your team. Please call (111)-870-8758 for an interview.

Respectfully,

Jane Doe

Jane Doe

Encl: Resume

========================

When writing your cover letter simply follow the list of job requirements that you have copied and pasted from the job advertisement. I suggest that you address at least 6 to 8 points in the right column filling in your career story and skills. If you are uncertain if your cover letter made it through the ATS to a human, then you can even send it by snail mail along with a handwritten stickie (brief explanation or thank you for taking the time to read note).

The answer is to treat each situation separately and creatively for each client’s situation. We analyze each company’s size and culture, check to see if you are connected to anyone that could introduce you. Alternatively, perhaps they know a decision-maker that can pass along pass along your résumé. We believe that the cover letter can still work to set a candidate apart if used correctly in the right situation. If uploading to a website to apply, a good clue if the company believes in cover letters is how easy they make it for you to add one. Job seekers are coming up with many creative ways to stand out and called for the interview. For example, I read about an individual that uses “out of the box” tactics. He delivered a box of doughnuts to the hiring manager in person that contained his cover letter and resume. This may not be your cup of tea; however, this illustrates just one way each job seeker is unique in their own way of getting noticed.

Keep the cover letter in your career toolbox and pull it out when needed and appropriate. We hope this has helped you write your cover letter. If you would like us to research a company and write one for you, we customize cover letters for $89-99. Please send us a message at 201-667-2994 or https://JobSearchSuperhero.com/contact-form

Click Image to Upload Current Résumé or Cover Letter for a FREE CRITIQUE

Top 10 Resume Writers Fake List – Don’t Rank Me Bro!

By Mill Montejo

Fake top 10 resume writers lists by some “Guy”

Over the last year and a half, hundreds of my fellow resume writers and I have been trolled by an Internet Marketer of sorts.

The “Guy” who will not be named because you don’t really search for his name and why give him extra Google traction. After all, you don’t search for his name. You search for a product and service that he claims to be the #1 at providing from here to Calcutta.

This Guy is not an expert in this service. He is simply a 26-year-old Internet marketer who sells job search services to executives for thousands of dollars. Lately, some of those genuine clients have started to leave him some real reviews like the two from Dawn S. and Sarah T. Pay close attention to not only the first but even a second response that he felt he had to leave to counter their statements.

This Guy has never been my client, or a business associate in any way. Where does he even get off reviewing his direct competitors without knowing their work directly, interviewing that specific writer’s clients, or even being an expert in the career services field? Until late 2018 to early 2019, I had never even heard of the dude. That is until the organization that I volunteered for during the first five years of my business and its members became the target of this character and the clandestine persona/s he portrays online.

The Guy’s Online Reviews of His Competitors

During 2018, and continuing into 2019, “the Guy” has attacked and tried to divert résumé writing work from legal and longtime U.S. and Canadian resume writing services and resume writers. This included:

• Buying paid links to generate traffic to his “conflict of interest” articles.

• Writing negative descriptions of resume writing services that are his competitors in multiple states in the country and rating his own as #1 in the same article.

• Engaging in making Libelous accusations regarding competitor companies.

• Engaging in sending threatening and nasty emails to his competitor, résumé writers.

• Contacting competitor writers through their contact forms on their website threatening them further when they reply to his fake top 10 list.

  • The Guy has been running a smear campaign against another writer who also happens to be an attorney that is fighting back suing him for deceptive marketing practices, libel, and defamation under Florida’s Deceptive and Unfair Trade Practices Act and the United States Copyright Act. Wendi Weiner is taking a stand for herself and for the résumé writing industry.

Actions to Protect the Public from Deceptive Reviews & False Claims

In March 2019, the Better Business Bureau asked this so-called expert to substantiate or remove his claims from his website and other locations. They then censured him when he did not comply with their request. To date he has:

• Removed some fake reviews from third-party sites.

• Added disclosures regarding conflicts of interest to 50 articles to his website that were missing before the BBB intervened.

Before the BBB’s censure action, two professional organizations removed the Guy from their membership in 2018:

  1. The Forbes-affiliated Young Entrepreneur Council (YEC).
  2. The Professional Association of Resume Writers (PARW).

These sites may have also learned of his marketing practices and appear to have stopped him from posting:

  1. LinkedIn Pulse.
  2. Quora.
  3. Indeed.

Various organizations are beginning to become aware of his unprofessional and unethical behavior and have restricted his ability to post on their sites. The Guy now appears to be constrained to posting his attacks on competitors to his website, findmyprofession.com.

In April 2019, one writer that was reviewed, and harassed with emails and consecutive posts about her filed suit against him. In this web post Attorney and Nationally Certified Résumé Writer Wendi Weiner shares with us the federal court proceeding for deceptive or unfair conduct, and material misrepresentation.

The 10 Best Resume Writers Scam

FindMyProfession.com currently contains “reviews” of the “10 best resume writers” in multiple cities and regions and uses algorithm gaming techniques to steal traffic and business from other writers in the following states:

  • Allentown, Atlanta, Austin,
  • Boston, Bridgeport, Buffalo,
  • California, Calgary, Charleston, Charlotte, Chicago, Colorado Springs, Columbus,
  • Dallas, Denver, Detroit,
  • Edmonton, El Paso,
  • Ft. Worth,
  • Grand Rapids,
  • Hartford, Houston,
  • Indianapolis,
  • Jacksonville,
  • Kansas City,
  • Las Vegas, Los Angeles, Louisville,
  • Memphis, Miami, Milwaukee, Minneapolis, Montreal,
  • Nashville, New Orleans, New York City, New Jersey
  • Orlando, Ottawa,
  • Philadelphia, Phoenix, Portland, Providence,
  • Richmond,
  • Sacramento, St. Louis, Salt Lake City, San Antonio,
    San Diego, San Francisco, San Jose, Seattle, Silicon Valley,
  • Tampa, Toronto, Tucson,
  • Vancouver, Ventura, Virginia Beach,
  • Washington, D.C., and Winnipeg.

This expert career coach and #1 résumé writer in the world doesn’t appear to have hired any of these resume writers that he or his company reviews.

He continues to self-review his own company and attacking the SEO ranking of global competitors. He now claims that he is the best résumé writing service in India and Australia.

There is no limit to what this Guy is the BEST at. Just Google his website and see for yourself then remember the old adage, “buyer beware.” Read all the negative stuff he has written to and about other professional writers in the links I have provided. He has even used foul language in the emails.

The Right Way to Find a Professional Resume Writer

The best way to find a professional résumé writer that engages in ethical practices, has some type of certification by a national organization, and participates continuous professional development is by going to the following pages:

  1. https://thenrwa.com/nationallycertifiedonlineprofileexperts for LinkedIn Profile Writers
  2. https://thenrwa.com/nationallycertifiedresumewriters for Nationally Certified Résumé Writers
  3. https://thenrwa.com/professionalresumewriters for Professional Résumé Writers

If you would like to see valid, verifiable reviews of my resume writing business, written by my clients, please click here or visit my LinkedIn recommendations.

What You May Be Doing Wrong with Your Résumé and Why It’s Costing You the Interview

By Mill Montejo – The #JobSearchSuperhero

 

Why do job seekers insist on using one-page fancy/sexy resumes with photos that are hurting their chances of being selected for the interview? 

They’re sexy and short but the ATS doesn’t like them. Use them for the interview ONLY instead.

 

The answer here is that whoever is passing along this information must not be doing the research by speaking to the engineers of companies like Adobe, and the makers of ATS systems. If they did, they would realize that “No, lean/short résumés don’t really work with today’s ATS systems. Résumés have been getting longer and longer for more than ten years now. There are still recruiters who suggest one-page résumés, which is 1990s thinking. The nature of the workplace has changed dramatically since then. Young people can expect to change jobs 15 times or more during their careers, and even if they stay with the same company longer than 5 years, product-to-market times are so short that a résumé will contain lots of significant projects and title changes.”

-Pat Criscito – CPRW

Artificial Intelligence is the “first impression” that gets you the interview now.

 

 

Not only do short one page resumes not offer enough space to write all the keywords necessary to be scored higher by the ATS, but they don’t allow you to create enough white space for readability, and to include all the relevant information for consideration. “The most important thing is to get the résumé selected from the ATS system in the first place. Otherwise, it won’t be read at all. If that means the résumé has to be a bit longer, then so be it.” -Pat Criscito.

 

So the fancy one page resumes created in Adobe Photoshop, or PowerPoint with the candidates photograph on it are likely not being seen by a human because 1) they do not parse well when uploaded/submitted through a website, 2) if they are in PDF format there is a chance they will not be seen, and 3) the inclusion of the candidate’s photograph is actually frowned upon by most HR Dept’s because they want to avoid the appearance of practicing any “ageism” in their hiring practices.

 

A longer resume allows for additional keywords and white space for readability.

 

What is it about keywords and how can I make sure I’m using them correctly?

Our resident Job Search Superhero at The Talent Mill writes lots about keywords, keywords, keywords. The reason is that this is where the initial recruiting and hiring process is handled. With so many applicants applying to limited jobs companies employ the help of machine learning software first before a human even sees the resume. This makes it a priority for either you or your resume writer to always identify targeted keywords from the job advertisement you are pursuing, and work to insert them into appropriate sections of your career document.

Please DO NOT believe the misguided advice that résumés should only be one page in length. At the National Resume Writers Association, writers subscribe to the idea that a modern, professional resume should be “as long as it needs to be to present relevant, concise information that will properly position the candidate and distinguish them from the competition. If that can be accomplished in one page fine, but we should not get hung up on the length of the resume as long as it includes relevant and targeted information.”

-Norine D’Agliano – Résumé Writer & Trainer

You should also keep in mind that a longer resume can create more keyword density and is likely to be scored higher by the Applicant Tracking System. Optimizing your resume with targeted keywords from the job ad is an excellent strategy when you are trying to work less at your job search. A keyword-dense resume will help recruiters find and contact you instead of the other way around.

In this digital job market each resume must be targeted to the job advertisement keywords.

 

Why are “keywords” so crucial in today’s job search?

Even though you must first know what problems companies in your target industry are having that they need to solve in order to sell your skills to them, using the right keywords is the first ticket to the interview because they will be reviewed and selected by a software search string (whatever the recruiter or hiring managers enter). Keywords are job-specific terms, industry-specific language and abbreviation, jargon, acronyms, and even buzzwords.” Keywords in a resume should mirror the industry and employer language. See some examples of industry keywords below that should also be inserted into LinkedIn and your resume to help them match you to open jobs.

  • Degrees (e.g., “MBA,” “BA in Business Administration with a Minor in Marketing”)
  • Industry Certifications (e.g., “CCNA,” “CPA,” “CFA,” “MCP” “CPRW” “NCRW” “ACRW”)
  • Job Titles (e.g., “District Manager,” “Pharmaceutical Sales,” “Administrative Assistant,” “Operations Manager”)
  • Job Functions (e.g., “Office Management,” “Payroll,” “Grant Writing”)
  • Computer Applications (e.g., “MS Office Suite,” “Word,” “Excel” “PowerPoint” “Publisher” “Visual Basic” “VBScript”)
  • Industry-Specific Terms and Programs    (e.g., “Six Sigma Black Belt,” “HIPAA Compliant”)
  • Employer or School Names (Names of employers are used to recruit from the competition)
  • Hard Skills (e.g., “Web Development,” “Network Security,” “Accounting”)
  • Soft Skills (e.g., “Teambuilding,” “Problem-Solving”)

 

Keyword Stuffing

When stuffing your LinkedIn profile and resume with job-specific keywords you should always try to follow the writing methods that professional resume writers use to maximize keyword density. They include all possible formats of the keyword somewhere on your resume.

For example, here’s how a professional with an MBA listed this qualification on her resume:

UNIVERSITY NAME – City, ST

Master of Business Administration (MBA), 2004

Earned a master’s degree in business administration while working full-time.

In the example above both “MBA,” “Master of Business Administration,” and “master’s degree” were included, so that regardless of how a recruiter entered this keyword combination during a search, their resume would be “found” and register a “hit.”

 

One warning: DO NOT type in additional keywords in a white colored font to attempt to game the system by making the extra keywords invisible to the human eye. The ATS will still be able to read them in the underlying code. The reason I say this is because when the recruiter receives your resume it will be sent as an image with all of the keywords the recruiter selected (and you typed in white) highlighted in yellow. You will be BUSTED, and never to be trusted, and it is very likely that your resume will wind up in the trash.

 

 

How do I know if a small company is using an ATS to sort through resumes?

From our research as well as colleague Pat Criscito’s extensive research and ATS Engineer interviews we know that “100% of Fortune 1000 companies use ATS and 80% of small/medium businesses use them (100 to 15,000 employees).” We know for a fact that small companies create more jobs in the U.S. than larger companies. We should also keep in mind that many companies outsource their hiring tasks to recruiters and almost 100% of them use Applicant Tracking Software.

So the bottom line is that there may be many companies and individuals out here trying to sell you on using a one page-resume, or putting your photo into the resume, or promising you a great resume in one day for $49-99. These should be seen as red flags and possible scams. Our most recent client paid a company that said they were in California $250 for a resume and from the language and grammar used in the resume she said she realized they were probably somewhere overseas and that she had been scammed. She then had to pay us to write her a modern professional resume that she could be proud to use in her job search. She wound up spending about $600 by trying to save a few bucks and not doing her research online. When searching for writing professionals, one should not only search google but also search industry websites like The NRWA’s professional resume writer listings where many of the writers have been helping job seekers for decades. Remember that not everyone that hangs an internet shingle up is authentic, professional, and experienced. Do you want to trust your chances at getting called for the interview to just anyone?

Best of luck in your job search!  

 

About the author

Mill Montejo is a tech-savvy résumé & LinkedIn profile writer, an active member of The National Résumé Writers Association. She runs a small home-based business with a small team of writers in the Greater NYC area serving jobseekers in NY/NJ as well as from across the country via remote screen share & web chat. Changing careers? Need your career documents modernized or infused with industry keywords? Contact Mill at https://JobSearchSuperhero.com/contact-form

Don’t Hire a Résumé Writer Before Taking These Preparation Steps

For those of you who have been out of the job search for years or maybe even decades the barebones classified section of the Sunday newspaper may come as a surprise. Gone are the days when you could pick up a couple of the local Sunday papers and circle job opening ads that you could easily fax, or email your generic résumé to.

Today’s 21st Century digital job market can begin on your smartphone and an internet search, and winds a job candidate through tunnels and caverns of steps from the initial application process, through perhaps several interviews, until you get to the final decision stage. Since this process can be so daunting and a job in itself, many folks enlist the help of a résumé writer or career coach who can help them put their best foot forward. What some don’t understand is that career coaching and even résumé and LinkedIn profile writing MUST BE a collaborative process between the client and the writer. 

The writer cannot create a compelling career story without your input.

  • You will be throwing away the money you pay the writer if you pay and then disappear expecting them to write your career story without your detailed information.
  • You risk not providing enough material to the writer that helps them create a keyword optimized résumé that boasts about 1000 characters (with spaces) within a two-page résumé.
  • Yes, a two-page résumé by the mere fact that it is two pages allows for a more keyword infused document that applicant tracking systems like.
  • At The Talent Mill / #JobSearchSuperhero we believe that a résumé’s length should be determined by the client’s years of service, their industry, the number of relevant awards, courses, certifications. In other words, each project is different, and it is not a sin to use a two page or even a three-page résumé.

So, before you search for and hire a résumé writer, you should prepare by doing the following.

*Write down notes about your career story or answer a couple of the writer’s questionnaires to provide them with content, clarity, and clear/concise information for the writer to tell a compelling career story and highlight key points in your accomplishments.

We believe that everyone can come up with accomplishments if he or she thinks back on his or her life. Keep in mind these essential facts while writing:

  • What kind of job are you seeking? To target your resume so that an actual person will see it, you should provide at least two job advertisements to the writer.
  • The writer can then scan the document against the job ad to make sure that the targeted industry and job role keywords are in your new resume. The days when you could use a “basic resume” to submit to a potential employer are long gone. It would significantly improve your chances of your résumé being seen by a human if you edit each résumé before you upload it to a corporate or recruiter website to apply for an advertised position. Your résumé will be analyzed by algorithms using whatever search query the hiring manager or recruiter entered on their end. That is why keyword dense (2 page) résumés for a mid-career to upper management person increases their chances of hitting the right target keywords and selected to be shown to the recruiter in a search for candidates.
  • What are your job titles? If you have had many years of service/employment for the same company, you must have changed roles or moved up the corporate ladder. It would be best if you were prepared to provide the writer with the job title, dates held, accomplishments, and description of what the role is.
  • What are your accomplishments? To make your resume stand out, you must show your achievements and how you helped the company. Did you bring in more clients? Have you trained people? Did you earn any recognition? How is that company better off from the service you provided for them during your time with them?
  • What honors or awards have you received? During the course of your career make sure you can document and share all the honors and awards earned over the years of employment. If you have any copies of annual reviews or reference letters from management share them with the writer.
  • What kind of professional development did you receive? Were you sent on a corporate outing or given any education to improve your performance, on the job training, and then received certification for that workshop?

After the client has provided this information they should also adhere to this:

  • Have access to a computer or laptop so they can enter their edits and promptly return them to the writer. (All free public libraries offer the use of computers)
  • Client’s cannot expect to efficiently edit their résumé on their mobile phone when necessary which will be quite often. It would be best if they at least owned a tablet with a keyboard. Microsoft Word .doc and .docx files are sent to the client along with a basic ASCII text file. They can also usually be edited and opened/viewed on free software like OpenOffice.org or LibreOffice.org however the writer is not responsible for, nor can guarantee document compatibility between software. Therefore your document may look skewed or resized. For this reason, we at The Talent Mill also include an Adobe PDF file that maintains the format. We provide our clients clear instruction with their final files on which files to use for which type of application, interview, etc.

Communicate with your writer and reply to emails which can be several during the writing process of your documents.

  • Get all the questionnaire answers back to the writer quickly. If the writer does not have information, they can’t write your resume. Remember they don’t know you personally. They ethically cannot just copy and paste data or job descriptions from another online résumé. It is imperative that the client provide answers. The career writing project is a collaborative effort, so the client needs to make themselves available to work with the writer. This is generally handled through emails or a quick text or call.
  • Résumé writers try to finish projects promptly since they continue to see more and more clients in today’s tight and downsizing job market. Most writers are usually working on documents for anywhere from two to ten clients simultaneously. Most projects are typically completed within the 7-10 day average industry turnaround time, dependent on how quickly the client returns emails, questionnaires, or text message replies from the writer or writer team.

REMEMBER: Achieving an impressive new résumé and other career documents or online profiles is a TEAM EFFORT between the client and their writer! Neither should go it alone.

Best of luck in your job search! ~Mill and the writing team 

*Need us to do it all for you? Text us at 201-667-2994 or drop us a note at https://JobSearchSuperhero.com/contact-form 

Black Friday Half Price for a New LinkedIn Profile or Résumé

***THIS DEAL ENDED ON 11/30/2018***

(Deal Ended 11/30/18 but keep in mind that we still offer 10% discount off our listed prices at various times throughout the year and always for New Jersey residents.)

“We are currently living through what is referred to as a digital job market. This makes job searching more convenient but also a bit more complicated for the not so tech savvy. If your career documents and online brand are not crafted and monitored carefully, you could risk losing out on job opportunities. By setting up Google alerts for your own name, and securing your social channels, you will increase your odds of landing interviews in today’s tight job market. Want more tips and updates for your #JobSearch? Follow our page.” ~Mill 

 

If you need personalized ONE on ONE #JobSearch help ACT NOW!

Deal expires November 30, 2018. 

Black Friday Half Price Deal for a LinkedIn or a Résumé – Expires 11/30/18

Click coupon above and schedule a 20 minute free chat about your choice of either a résumé development package or a LinkedIn profile re-write or creation for 1/2 off sale or post your comments or questions here and we will get back to you ASAP. You can also use the form below and let us know what you need.