Category: Tech Tips

Don’t Hire a Résumé Writer Before Taking These Preparation Steps

For those of you who have been out of the job search for years or maybe even decades the barebones classified section of the Sunday newspaper may come as a surprise. Gone are the days when you could pick up a couple of the local Sunday papers and circle job opening ads that you could easily fax, or email your generic résumé to.

Today’s 21st Century digital job market can begin on your smartphone and an internet search, and winds a job candidate through tunnels and caverns of steps from the initial application process, through perhaps several interviews, until you get to the final decision stage. Since this process can be so daunting and a job in itself, many folks enlist the help of a résumé writer or career coach who can help them put their best foot forward. What some don’t understand is that career coaching and even résumé and LinkedIn profile writing MUST BE a collaborative process between the client and the writer. 

The writer cannot create a compelling career story without your input.

  • You will be throwing away the money you pay the writer if you pay and then disappear expecting them to write your career story without your detailed information.
  • You risk not providing enough material to the writer that helps them create a keyword optimized résumé that boasts about 1000 characters (with spaces) within a two-page résumé.
  • Yes, a two-page résumé by the mere fact that it is two pages allows for a more keyword infused document that applicant tracking systems like.
  • At The Talent Mill / #JobSearchSuperhero we believe that a résumé’s length should be determined by the client’s years of service, their industry, the number of relevant awards, courses, certifications. In other words, each project is different, and it is not a sin to use a two page or even a three-page résumé.

So, before you search for and hire a résumé writer, you should prepare by doing the following.

*Write down notes about your career story or answer a couple of the writer’s questionnaires to provide them with content, clarity, and clear/concise information for the writer to tell a compelling career story and highlight key points in your accomplishments.

We believe that everyone can come up with accomplishments if he or she thinks back on his or her life. Keep in mind these essential facts while writing:

  • What kind of job are you seeking? To target your resume so that an actual person will see it, you should provide at least two job advertisements to the writer.
  • The writer can then scan the document against the job ad to make sure that the targeted industry and job role keywords are in your new resume. The days when you could use a “basic resume” to submit to a potential employer are long gone. It would significantly improve your chances of your résumé being seen by a human if you edit each résumé before you upload it to a corporate or recruiter website to apply for an advertised position. Your résumé will be analyzed by algorithms using whatever search query the hiring manager or recruiter entered on their end. That is why keyword dense (2 page) résumés for a mid-career to upper management person increases their chances of hitting the right target keywords and selected to be shown to the recruiter in a search for candidates.
  • What are your job titles? If you have had many years of service/employment for the same company, you must have changed roles or moved up the corporate ladder. It would be best if you were prepared to provide the writer with the job title, dates held, accomplishments, and description of what the role is.
  • What are your accomplishments? To make your resume stand out, you must show your achievements and how you helped the company. Did you bring in more clients? Have you trained people? Did you earn any recognition? How is that company better off from the service you provided for them during your time with them?
  • What honors or awards have you received? During the course of your career make sure you can document and share all the honors and awards earned over the years of employment. If you have any copies of annual reviews or reference letters from management share them with the writer.
  • What kind of professional development did you receive? Were you sent on a corporate outing or given any education to improve your performance, on the job training, and then received certification for that workshop?

After the client has provided this information they should also adhere to this:

  • Have access to a computer or laptop so they can enter their edits and promptly return them to the writer. (All free public libraries offer the use of computers)
  • Client’s cannot expect to efficiently edit their résumé on their mobile phone when necessary which will be quite often. It would be best if they at least owned a tablet with a keyboard. Microsoft Word .doc and .docx files are sent to the client along with a basic ASCII text file. They can also usually be edited and opened/viewed on free software like OpenOffice.org or LibreOffice.org however the writer is not responsible for, nor can guarantee document compatibility between software. Therefore your document may look skewed or resized. For this reason, we at The Talent Mill also include an Adobe PDF file that maintains the format. We provide our clients clear instruction with their final files on which files to use for which type of application, interview, etc.

Communicate with your writer and reply to emails which can be several during the writing process of your documents.

  • Get all the questionnaire answers back to the writer quickly. If the writer does not have information, they can’t write your resume. Remember they don’t know you personally. They ethically cannot just copy and paste data or job descriptions from another online résumé. It is imperative that the client provide answers. The career writing project is a collaborative effort, so the client needs to make themselves available to work with the writer. This is generally handled through emails or a quick text or call.
  • Résumé writers try to finish projects promptly since they continue to see more and more clients in today’s tight and downsizing job market. Most writers are usually working on documents for anywhere from two to ten clients simultaneously. Most projects are typically completed within the 7-10 day average industry turnaround time, dependent on how quickly the client returns emails, questionnaires, or text message replies from the writer or writer team.

REMEMBER: Achieving an impressive new résumé and other career documents or online profiles is a TEAM EFFORT between the client and their writer! Neither should go it alone.

Best of luck in your job search! ~Mill and the writing team 

*Need us to do it all for you? Text us at 201-667-2994 or drop us a note at https://JobSearchSuperhero.com/contact-form 

If You’re Not on The Web, You’re Dead – Ten Reasons Why

By Mill Montejo the #JobSearchSuperhero

 

Ever since I left Corporate America in 2012 I have worked hard to increase my online presence through many social platforms. The inner geek in me saw the technology changes and direction many industries were taking and are continuing to head into.

If you’re not on the web you may as well be dead

I must share that many of my resume and LinkedIn clients often complain about how the nature of hiring has changed so drastically that they spend months looking for work to no avail. What are they doing wrong? Highly qualified, great references, yet no calls for an interview! The facts are simply this. Gone are the days when you could peruse a help wanted ad in the NY Times send out 40 resumes by “snail mail” and get someone to see or respond. Technology has made it possible for current employers to do more with less. On the bright side, using the same technology new industries have emerged that allow people to employ themselves with the biggest perk being flexible work schedules.

By using crowdsourced data, companies are helping to make life more efficient today for society at large. My goal is to educate clients on how we are entering the height of the technological revolution and there is no placing that ‘genie back in the bottle.’ As hard as it is to hear and accept, if you are not on the web, you may as well be dead.

the tech-genie is never going back into the bottle and is here to stay

So, if you want to be found in today’s changing technological world, you MUST have some type of web presence or you are invisible. You won’t be found and it will be extremely challenging to find that job or get that client if you work for yourself.  We need to adapt and change HOW we get noticed and connect through forums like LinkedIn or your own personal websites. If you are not on the web, you are dead.

 

Here are 10 things everyone should know about the web and how to use it to your advantage:

  1. You have to reinvent yourself. After years of work, today’s job market has changed tremendously. It used to be the norm that you could find ads online, send your resume that read “proven track record in…” Now resumes must be keyword heavy, with no grammatical or spelling errors, and plenty of numbers and facts to back up the “proven track record” you are claiming. There are many experienced job seekers for less available open jobs. It is an employers job market.
  2. Many job seekers still have a hard time believing that they can also find work by selling the skills they have built up through the years whether in school, work, or life.
  3. All they have to do is find a way to solve local people’s problems.
  4. Crowdsourcing apps WORK because people want to find the help that they need easily, quickly, and with the touch of a phone screen

If you have a smartphone in your purse or pocket then you know there is nothing more convenient than summoning it for everything you need

        For Example:

a) I needed a dog sitter quickly to check in on my new puppy on Fathers Day so I went on Rover.com’s app. Within a couple hours, a dog sitter was in my yard meeting my dog.

Need a dog sitter in a hurry? There’s an app for that.

b) I needed a gutter and tree trimming contractor. I found them via my local neighbor recommendations on the Nextdoor app that started as a neighborhood watch app and has grown to include home sales, garage sales, contractor recommendations and more.

Need any type of home services or repairs? There’s an app for that too.

c) Need an order of food picked up at a local restaurant that does not offer delivery? There are people who drive their own vehicles that now provide that service.

Think about where there are needs and sell your skills there. Go where the needs for services are.

5. People want convenience and are willing to spend a little extra, or in different ways to achieve it. Technological advances have put many people out of work, but they are also creating new innovative, and more flexible ways to work. 

6. Going to a new state and need a cheap place to stay for a couple of days? All the hotels booked or too expensive? Check out Airbnb where people like you and me rent out their couches, bedrooms, or garages for temporary use.

7. Need a last-minute ride somewhere local and can’t find a taxi or car service that has available cars? If you’re in an urban area or large city you can see available cars practically circling your home or location on a live map on your phone and summon them for a quick ride.

8. We must accept the fact that this tech-genie will never be put back into the bottle. You must adapt and change to survive in the digital economy and job market.

9. Don’t waste your energy on anger, resentment, fear of the future, and anxiety. If you can, instead turn that into renewed energy and think hard about your skills and how you can market and sell them to your local public.

10. In some cases, your clients don’t even have to be local. Because of the very same technology that’s put you out of work, people can reach and teach others stuff across the globe. If you produce online goods or services that others are willing to pay for then you can work from anywhere and make money.

 

In closing I would say that you have to think of everything as being able to be crowdsourced through an app or a website. Merriam Webster defines crowdsourcing as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.” If you teach guitar, get on a crowdsourcing app, if you teach art, do the same. The jobs and exposure could add up to future and steady repeat clients, or recruiters and employers wanting to interview you.

Want us to help you get started, or do it all for you including sending out resumes, Myers-Briggs Testing, and personal reference and background checks on yourself so you know what they’re saying about you? Send us a message at

JobSearchSuperhero.com/contact-form or see all services and schedule a time to chat with us at

TheTalentMill | JobSearchSuperhero Calendar.

JOB SEARCH TIPS BLOG

Getting To Know The New LinkedIn

LinkedIn is currently rolling out what is being called the “new desktop experience.” Every two years or so, LinkedIn makes significant changes to the design and content of its website. The latest update — launched in late 2016/early 2017 — is designed to align the LinkedIn desktop experience with what users of the LinkedIn mobile app have seen for quite some time.

Ryan Roslansky, Vice President for Product at LinkedIn, said in a blog post in September 2016 that “this is the largest redesign since LinkedIn’s inception, and it’s the foundation for our future.”

One important thing to note is that every time LinkedIn rolls out a redesign, features are removed. This is the case with the “new desktop experience.” If you still have the “old” LinkedIn, take some time right now to backup your profile so that if you lose content in sections that are being removed, you can add that information back in.

You’ll know when you have the new look LinkedIn when you sign into your existing account. Not only will the main navigation bar look different, but LinkedIn will let you know your account has been updated to the new look. The rollout began in December 2016 and is expected to be completed by late Spring 2017 for all accounts.

The biggest change is how LinkedIn looks. The old navigation menu has been replaced with a more streamlined version. The old menu bar looked like this:

Old LinkedIn menu bar 

 The new menu bar looks like this:

New LinkedIn menu bar

The second biggest change is that some of the customization features have been removed — specifically, the ability to move around content within key sections (including Work Experience, Education, and Projects).

You used to be able to move one job position above another — great for jobseekers with two jobs at the same time — or reposition Projects in the order of importance (to you). You are no longer able to reposition items, except within the “Featured Skills & Endorsements” section.

The “Featured Skills & Endorsements” section allows the rearranging of items using a “Reorder” function. Click and drag the lines below “Reorder” to put the items in the order you want.

 

Skills & Endorsements section

 

The “Notify Your Network” setting has also changed significantly — that was the old name for the function that kept you from broadcasting profile changes to your network, which was a big alert that you may be preparing for a job search. That setting used to be right on the “Edit Profile” page, but now it’s three pages deep.

 

Here was how the old setting appeared:

                     Old “notify your network” setting toggle                               (used to be at lower right section of home page.)

 

 

 

 

 

 

 

Turning off global notification is now harder to find (it’s under “Privacy & Settings,” then click on “Privacy” and then “Sharing Profile Edits” and you’ll see the “on/off” switch — which I’m sure LinkedIn thinks is more descriptive than the old “Notify Your Network” yes/no).

Old OFF toggle switch for broadcasting activity


 

However, LinkedIn has also added it to the bottom of several of the input boxes — for example, in the “Experience” and “Education” sections.

 

Always use the setting “don’t update my network” – which is now located ‘3 clicks in’ to settings

 

 

But that actually makes it a bit more confusing. If you didn’t know there was a global setting for turning notifications off, you might accidentally be sending out notifications as you’re setting up your profile initially. ←–Be careful and go to settings right off the bat to verify you are not broadcasting all your activities. It’s getting to be more and more platforms leave your profile open by default so it is up to us to verify our own privacy level.


From a content standpoint, LinkedIn has severely reduced the new sections you can add to your profile.


Options for profile sections used to include:

• Education

• Work Experience

• Language

• Volunteering Experience

• Volunteering Opportunities

• Organizations

• Honors & Awards

• Test Scores

• Courses

• Patents

• Causes You Care About

• Supported Organizations

• Projects

• Publications

• Certifications

• Interests

• Personal Details

• Advice for Contacting

• Posts


Now the available profile sections are:

• Work Experience

• Education

• Volunteer Experience

• Skills

• Publications

• Certifications

• Courses

• Projects

• Honors & Awards

• Patents

• Test Scores

• Languages

• Organizations


Content that was previously in the sections that were removed simply disappears from the profile, so you need to go back and re-add information that has been stripped out (specifically, content that was in the “Causes You Care About” and “Supported Organizations” sections should be re-added into the “Volunteer Experience” section).

Another important section that was removed was “Advice for Contacting.” You should include your email address, phone numbers, and social media profile contacts at the bottom of your Summary. Doing this gives possible employment, recruiting, and other contacts a way to reach you outside of LinkedIn.


LinkedIn has also removed the “Profile Strength” indicator and emphasis on profile completeness — which is odd, since according to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. Now it’s more difficult to tell when your profile is “complete.”

Here was the old “Profile Strength” indicator:

Old profile strength indicator on home page


 

 

 

 

 

  

Another big change — not unexpected, and not really a feature of the “new desktop experience” — but definitely set in stone now — is the change to InMails. Free accounts used to get a limited number of free InMails. Not anymore. Free accounts receive zero InMail credits, and the number of InMail credits depends on the Premium level selected (Career level gets 3 InMails per month for $24.99, all the way up to Hiring — this level gets 30 InMails for $99.99 per month).

LinkedIn free membership level used to grant you some inMail credits. That has ended and only paid members can send inMails. However if you are in the same group as the person you wish to contact then you can message them from within the group but I would not abuse that trick, lest you find yourself removed from the group for spamming or annoying members.


However, one thing that hasn’t changed is that you can still Message fellow Group members directly (even if they are 2nd or 3rd degree contacts), and that will get you around the InMail requirement. This is a great tip for networking your way to hiring managers within your industry.

If you are a member of a LinkedIn Group with the person you’re trying to contact, you can directly send a Message instead of having to send an InMail. But you can only do it from within the Group. When you are within the Group, click on the member’s name and you will see a “Message” button.

You can still message members of your same group even if on a free plan

 

 

 

 

 

 

 

 

 

 

 

 

If, however, you just search for same person’s profile (outside the Group), you will see an “InMail” button instead. So if there is someone you want to connect with, first search your Groups and see if you are both members of the same Group.

InMail option available for free members from within groups

 

Speaking of Groups, the link to the Groups page is now harder to find. There used to be an Interests tab on the main menu, and Companies and Groups were under that.

Old groups menu location

Now, Groups are in the “More” section on the main navigation bar.

New location for groups

The main Search bar is now the “easiest” way to find Companies and Groups, but it’s definitely not as intuitive.

You can also use the direct URL for the Groups page:

http://www.linkedin.com/Groups


Because the “More” tab includes things like “Learning” and “Post a Job,” most casual users are likely to overlook the “Groups” button there. There also appears to be several versions of the “More” tab:

More products available

 

 

 

 

 

 

 

 

 

More products available 

 

 

 

 

 

 

 

 

 

 

 

This just further demonstrates that LinkedIn is continuing to evolve, even as they roll out the “new look” LinkedIn.

LinkedIn has made a big point of its “real-time messaging” feature that is part of the “new look” LinkedIn. It now functions more like Facebook Messenger than an email, but most jobseekers don’t keep LinkedIn open on their computers (unlike Facebook, which LinkedIn seems to be comparing itself to).

For Connections, LinkedIn no longer asks you to specify how you know the person (Colleague, Classmate, We’ve Done Business Together, Friend, Other, I Don’t Know [name]). This is what the connection request used to look like:

Old connection invite message

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now, if you click on the “Connect” button within the “People You May Know” section on the “My Network” page, it doesn’t give you the option of customizing the invite. It just sends it.

New connection request options

 

 

 

 

 

 

 

 

 

 

 

 

If you want the “Add a Note” section to customize the LinkedIn connection request (which is highly recommended), you need to click on the person’s LinkedIn profile and then click on the “Connect” button.

 

Connect button where you add a note

 

Once you click on “Connect,” it will open up a new box to customize your LinkedIn invitation.

 

Option to customize invitation to connect always advised

 

 

 


 

 

 

 

 

 

 

LinkedIn’s search capabilities for Free members have also been curtailed. You can search by your connections, location, current company, past company, industry, profile language, nonprofit interests, and schools. However, if you want to search by function, years of experience, and certain other criteria, you must upgrade to a LinkedIn Recruiter or Sales Navigator account. 


Here are the specific search functions LinkedIn has removed from all but the Recruiter and Sales Navigator accounts:

• Years of Experience

• Groups

• Function

• Seniority Level

• Interested In

• Company Size

• When Joined


For most jobseekers, that’s not a huge deal, those criteria can help you find recruiters and hiring managers. The old “Advanced Search” capabilities function is gone:

Old search function changed

Now, using the search box in the main navigation bar, you can “filter” your contacts (this is the new version of “Search”):

 

New people and company search

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You’ll notice the mention of Premium level to access additional search functions.

There is also a strong emphasis on LinkedIn Publishing with the “new look.” If you’ve written an article recently, right on your home page, it tells you how many “Views of your article” you’ve received on your LinkedIn Publishing article. LinkedIn representatives announced recently that you will be able to search posts using the Search function sometime in the near future. They’re also spending a lot of money ($90 million, by one report) on LinkedIn Publishing — using human editors and algorithms to connect readers with relevant content.


Finally, while Introductions still appear to exist (at least in the Help documentation), LinkedIn is no longer emphasizing them, and the Help documentation on Introductions has been updated quite a bit recently as LinkedIn figures out if Introductions are going away permanently.


For example, the “Introductions — Overview” help page was recently updated:

Requesting an introduction 

 

 

 

 

 

 

 

Speaking of the Help pages, a lot of the Help documentation is currently in the process of being updated and you will see by the dates the ones that have been updated and the ones that haven’t been updated yet.

Display order of skills endorsements

Consequently, there are still a lot of old, inaccurate Help pages still out there that refer to things the way they were before the “new desktop experience.” You can expect that this will continue as LinkedIn works to update and/or replace hundreds of Help pages.

One of the best ways to stay connected with what’s new with LinkedIn is to check out the LinkedIn Blog. You can find it here:

https://blog.linkedin.com/

Follow LinkedIn Blog to stay informed about updates

So here is your to-do list:

• If you don’t yet have the “new look” LinkedIn, backup your existing LinkedIn profile so you don’t lose your information when your account is upgraded. Also, make sure your Work Experience and Education sections are in the order you want them to appear when the upgrade is made.

• If you do have the “new desktop experience” already, double-check your privacy settings. Go to “Privacy & Settings,” then click on “Privacy” and check each setting.

• Re-populate any information that may have been removed with the change to the “new look” — for example, putting your contact information at the bottom of the Summary section, or adding information to the “Volunteer Experience” section.

• Get familiar with where you can find your “Groups” now — either bookmark http://www.linkedin.com/Groups or explore the “More” tab on the main navigation menu.

• Try the “new look” LinkedIn search function on the main navigation menu. Type in a person’s name, company, or Group and explore the filter functions.

If You Don’t Back Up Your LinkedIn Profile Now You Could Hate Yourself Later

Jobseekers: Do This Before LinkedIn’s Next Update

(Edited and published with permission of Bridget Weide Brooks)

In September 2016, LinkedIn announced a redesign of its desktop (non-app) user interface. The announcement noted, “This is the largest redesign since LinkedIn’s inception.” The design update is expected to bring the desktop experience closer to what users of the LinkedIn mobile app are used to seeing.

More important than how LinkedIn will look once the redesign is rolled out is what features will — or won’t — still be included.

In the past, when LinkedIn has refreshed its user interface, it has removed features. In anticipation that this may happen with the forthcoming redesign, you should consider backing up your LinkedIn profile right now, so you don’t lose any data. This exercise will take you 5-10 minutes at most.

There are two things to do:

The first is to save a PDF of your profile. This will save the content in your profile only (no photos or graphics).

Log into your account and click on “Edit Profile” under the “Profile” menu.


Next, click on the blue “View profile as” button and it will show the dropdown menu.


Choose “Save to PDF” and it will immediately save a PDF of your LinkedIn profile to the default download location on your computer.

You’ll be able to open the PDF and view your content.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The second step is to archive your LinkedIn data.


This will create spreadsheet files (in .csv format) of your LinkedIn account — your connections, contacts, email inbox, positions, and profile. It will also include a “Rich Media” folder with images included on your profile.

In contrast to the PDF of your LinkedIn profile, the spreadsheet files will allow you to copy-and-paste your data into your LinkedIn profile, should you ever need to. In addition, if LinkedIn removes sections with the user interface redesign, you will be able to add this information back into your profile, if you want to.

You can find the full listing of what is included in the data archives:

HYPERLINK “https://www.linkedin.com/help/linkedin/answer/50191/accessing-your-account-data?lang=en” https://www.linkedin.com/help/linkedin/answer/50191/accessing-your-account-data?lang=en

Here’s how to get your data archive.

Note: This feature is only available using the desktop version of LinkedIn, not using the mobile app. Also, because your backup may contain private information, do not download your data using a public computer.

Click on your profile photo in the upper right hand corner of your LinkedIn profile. On the drop-down menu, click on the blue “Manage” button next to “Privacy & Settings.”

Once on the “Privacy & Settings” page, scroll down to “Getting an archive of your data.” Click on that link.

That will open a drop-down menu.

You will be able to choose whether you want a “fast file,” which includes selected information from your account or the “fast file with other data,” which includes account activity and history.

Choose the option you want and click the blue “Request archive” button.

Once you’ve made your choice, you will be prompted to enter your password. Once you’ve done that, click the blue “Done” button.

You will receive confirmation that your request has been received.

You’ll receive a notification email with a download link.

When you click the download link in your email, you will be taken back to your LinkedIn profile, where you will find a blue “Download” link. You have 72 hours to download the file. LinkedIn will send a second email when the rest of the data file is ready (within 24 hours).

Clicking the “Download” button will create a zip folder. Once you unzip it, you will see the .csv files with your connections, contacts, inbox, positions, profile, and registration information, plus a folder containing your Rich Media.

For your first-level connections, you’ll receive a file that contains First Name, Last Name, Email Address, Current Company, Current Position, and Tags.

If you get an error when trying to request your data archive, try it again using a different Internet browser, or try it again later.

If you use a premium LinkedIn Sales Navigator account, export your notes and tags to Sales Navigator. It is rumored that the notes and tags feature is going away with the user interface update.

Log into your Sales Navigator account. Move your cursor over your photo in the top right corner of the Sales Navigator home page and select “Settings.”

Under “Import LinkedIn.com,” click “Import to Sales Navigator” next to “Notes & Tags.”

Now that you’ve seen how easy this is to do, make it a habit to export your data — once a quarter is probably sufficient if you don’t add a lot of new connections regularly, or once a month if you do.

*Now get busy before you do that holiday shopping and backup your profile!

Best wishes for a safe and pleasant holiday season no matter where we find it, in how small the gesture, or the meaning. We can all use a little something extra this year it seems. 

Mill the #JobSearchSuperhero & The Talent Mill Team

14 Must Follow Steps For Job Seekers

Anyone that has been working at the same job for the last decade and now has to look for work knows it's a whole new ball game.

Anyone that has been working at the same job for the last decade and now has to look for work knows it’s a whole new ball game out here. We can help.

Prepare your brain to be challenged by how the world has changed from the newspaper classified job ads with your paper résumé, to the only way to seek out, find a job, and get seen to get hired today!

Ever notice that even the Sunday paper barely has job listings these days?

As more newspapers go online it seems that the job classifieds we used to turn to when out of work are now worthless

But did you know that online job ads can also be a waste of time too?

Recruiters & Human Resources can receive upwards of a 100+ responses to one job opening.  That’s why as a job seeker, you need to work smart and not so hard by following certain strategy boosting steps:

Step 1 – build yourself a targeted list of companies that you would consider working for

Step 2 – work on building relationships with 2 people who work at a target company (1-2 people for each company on list)

Step 3 – without harassing them or becoming a pest, work towards having a real life coffee date.

Step 4 – ask them if they would be willing to introduce you to the hiring manager or decision maker for the department that you want to work for.

Step 5 – put yourself online before others do with a website, and a LinkedIn profile at the very least.  This will help you to be found online when a recruiter searches for your skills.

Step 6 – Google different variations of your name or common nickname that you have been known by for years.

Step 7 – If you find something potentially negative on the web don’t panic, but start dealing with it right away by following step 5 and maybe adding a few more social sites.

Step 8 – Make sure all your settings are set to private on all the social networks and websites you frequent.  If you make a comment you might have some control to erase it, but if you comment on someone else’s post you might not be able to ever remove it from the web.  Remember that when you are going to rage in comments on Facebook.

Step 9 – Create a twitter account and follow twitter job boards.  Just search #jobs and you will be able to find accounts that tweet about job openings.  You can also make your account private by selecting “protect my tweets” in settings although that can have a negative effect in being found for work via keywords in what you tweet about in an industry.

Step 10 – Make sure to develop a powerful keyword loaded profile on LinkedIn.  LinkedIn is the professional go to network to build connections that evolve into real relationships.

Step 11 – Work on your brand by starting a blog related to the industry you want to work in, or to a related passion or hobby.

Step 12 – Think of all the keywords related to your job title a recruiter or potential employer would use and make sure those are both in your résumé and your LinkedIn profile.  But do not make your LI profile a duplicate of your résumé or that will seem redundant and a turn off.

Step 13 – Do not write “unemployed” or “looking for next opportunity” as your profile headline.  Instead use the last title you held or the job position you were trained in, experienced in, and are qualified to be working in.

Step 14 – Edit each résumé! The reason so many people are failing at getting calls and not getting their résumé past the ATS is that they are not optimizing them with job specific keywords.  Their résumés are being pushed to the back of the pile by artificial intelligence via the Applicant Tracking System (ATS).

Recruiters will also search Google to find candidate résumés or LinkedIn profiles, but they will not search for your name.  They will search for the skills/keywords related to the job they want to fill.  You need to try to match every possible keyword they would use to find you, so you can be found in their online search and make their “short list” for an interview.

Best of luck in your job search!  #JobSearchSuperhero