Category: Tech Tips

Six Secrets to Optimize Your LinkedIn Profile So You Can Land the Interview

Get a Job Search Superhero on your team!

To answer the question “does having a professionally written, completed and keyword optimized LinkedIn profile really get it looked at by more recruiters?” one only has to ask: where/who do YOU turn to when you need something? When you need to find an auto mechanic, a plumber, a way to get restaurant food delivered to your home, an answer to self-diagnose a suspected illness (although I wouldn’t recommend this), and just about any question you can think of = you search the internet. Therefore, to cut the job search process in half job-seekers must accept that their skills are now best highlighted on the web. LinkedIn has become that platform even more than before since their purchase by Microsoft. With Microsoft’s dominance in cloud based Office 365 software, their goal of LinkedIn becoming a go-to place for recruiters to find candidates was an easy pivot.

Everyone has likely heard about “keyword resumes,” and how keywords that match the job advertisement are critical for your résumé being selected for the interview. But did you know that it is even more important to write a powerful, keyword infused LinkedIn headline that offers a value proposition and gets you noticed? Did you know that having a well-written summary with results oriented statements can get you selected for the next step of an interview? Yes, the résumé is important and is your entry-ticket to the interview, but you will job search while you sleep if you have a well written and optimized LinkedIn profile. See some action steps below to do it yourself, or setup a time to chat with us if you want us to handle it all for you.

1) USE THE KEYWORDS AND ACRONYMS RELATED TO YOUR INDUSTRY
Different recruiters type alternate keywords into their searches, so to raise your chances of being found use common variations of the keywords in your LinkedIn summary, and skills section. For example, if you want a job in New York, use the word “New York,” and/or “New York City,” the abbreviation “NYC” and the postal code “NY” wherever you can on your LinkedIn profile. This way when a recruiter types in a filtered or specific search for a job-seeker from NYC you stand a better chance of being one of the profile results returned in their search.

Keywords are crucial to your job search

2) DON’T SAY YOU ARE LOOKING FOR YOUR NEXT OPPORTUNITY

Instead, use that precious profile real estate space that ranks high in a search to promote what you can do for a new employer. If you were an employer or recruiter looking at a LinkedIn profile, who would you call in for an interview? The person who has this headline for their LinkedIn profile:

“Looking forward to my next opportunity where I can lend my talents to a productive team.”

                                                                         OR 

Director of Sales Emerging Markets ► identify & evaluate opportunities ► develop & execute strategy ► drive sales growth

Obviously the 2nd headline is not only more of an eye catcher telling me what the person’s general career role has been, how they work, and the positive results of their work, all including many keywords (in italic) that usually appear in the job advertisements that person is targeting.

3) ADD ALL RELEVANT SKILLS FOR YOUR TARGET JOB INDUSTRY

When the ‘endorsements’ feature was first added to LinkedIn many though it was pointless to endorse others. How could folks that did not know you possibly endorse you for the work? Well, the endorsements have not gone away and people that connect with you see your posts and learn about your expertise. The skills section while not ranking as high in a search as the headline and summary do, still count as keywords. You should think of all the acronyms, and different skills related to your target industry and add them. Don’t forget to move them around and place the ones you wish to be recognized for up at the top as most folks when prompted will endorse you on the top three skills displayed.

4) DON’T JUST COPY AND PASTE YOUR RESUME

When LinkedIn first started many were copying and pasting their résumé into the job description sections and calling it a day. That is not an accepted practice today since recruiters and potential employers will always seek you out on LinkedIn and are looking to find out more about you. We now write the LinkedIn summary in first person, in a business casual tone, that includes results based statements about how your work has impacted previous employers in a positive way. We need to remember to write our work summaries so we come across as an “achiever” and not simply a “doer.” So as you write your new LinkedIn summary think not so much about what you did for past employers, but think about what the positive results were because of your daily work.

5) ADD AN INDUSTRY RELATED BANNER IMAGE

Go to a site like https://pexels.com and search your industry keywords to see what free banners are available. This website gives you many free downloads to choose from. Some images will be Adobe stock which are on sale for reasonable prices if you really must have that specific image. But there are enough free images that you can easily replace the default LinkedIn teal section above your profile photo. You can also make yourself a keyword banner for free by copying and pasting your résumé into the website https://wordle.net and trying different color patterns and keyword variations in the image you will convert into a banner.

Don’t forget to add a banner related to your target industry or just a pretty sunset

6) ADD A PROFESSIONAL PROFILE PHOTO VISIBLE TO ALL

Resist the temptation of using an old wedding photo and cropping someone out, or a car selfie, or an outdoors hiking photo unless you’re a business dude running that type of business. Certain LinkedIn users will use a photo that represents their brand or niche like I did with my own cartoon-like profile photo. I chose this because I wear the label of Job Search Superhero so I felt the comic art was appropriate for my brand. I am also an artist who has a passion for superheroes and have been drawing them since I was a teenager. However, LinkedIn profile image best practices recommended by seasoned writers across the USA agree that a profile photo should be taken of you wearing at minimum business casual attire and sitting or standing in front of a light-colored background. The tools built into LinkedIn will help you resize the image but it is best if it is shot from about three to five feet away and from the chest up.

In closing, there are many actions you can take to promote your career brand online that will get the attention of recruiters and hiring managers. But you have to work your social media like you worked your job because every keyboard click on LinkedIn signals you are an active user and raises your profile in searches. You have to join LinkedIn groups and engage in conversation or post your own articles and conversation. All of this connects you with the people that could potentially hire you, or steer you towards your next work gig. Job searching in the digital job market is not for the faint of heart. But I have faith that you can do it! We are here to help!

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What You May Be Doing Wrong with Your Résumé and Why It’s Costing You the Interview

By Mill Montejo – The #JobSearchSuperhero

 

Why do job seekers insist on using one-page fancy/sexy resumes with photos that are hurting their chances of being selected for the interview? 

They’re sexy and short but the ATS doesn’t like them. Use them for the interview ONLY instead.

 

The answer here is that whoever is passing along this information must not be doing the research by speaking to the engineers of companies like Adobe, and the makers of ATS systems. If they did, they would realize that “No, lean/short résumés don’t really work with today’s ATS systems. Résumés have been getting longer and longer for more than ten years now. There are still recruiters who suggest one-page résumés, which is 1990s thinking. The nature of the workplace has changed dramatically since then. Young people can expect to change jobs 15 times or more during their careers, and even if they stay with the same company longer than 5 years, product-to-market times are so short that a résumé will contain lots of significant projects and title changes.”

-Pat Criscito – CPRW

Artificial Intelligence is the “first impression” that gets you the interview now.

 

 

Not only do short one page resumes not offer enough space to write all the keywords necessary to be scored higher by the ATS, but they don’t allow you to create enough white space for readability, and to include all the relevant information for consideration. “The most important thing is to get the résumé selected from the ATS system in the first place. Otherwise, it won’t be read at all. If that means the résumé has to be a bit longer, then so be it.” -Pat Criscito.

 

So the fancy one page resumes created in Adobe Photoshop, or PowerPoint with the candidates photograph on it are likely not being seen by a human because 1) they do not parse well when uploaded/submitted through a website, 2) if they are in PDF format there is a chance they will not be seen, and 3) the inclusion of the candidate’s photograph is actually frowned upon by most HR Dept’s because they want to avoid the appearance of practicing any “ageism” in their hiring practices.

 

A longer resume allows for additional keywords and white space for readability.

 

What is it about keywords and how can I make sure I’m using them correctly?

Our resident Job Search Superhero at The Talent Mill writes lots about keywords, keywords, keywords. The reason is that this is where the initial recruiting and hiring process is handled. With so many applicants applying to limited jobs companies employ the help of machine learning software first before a human even sees the resume. This makes it a priority for either you or your resume writer to always identify targeted keywords from the job advertisement you are pursuing, and work to insert them into appropriate sections of your career document.

Please DO NOT believe the misguided advice that résumés should only be one page in length. At the National Resume Writers Association, writers subscribe to the idea that a modern, professional resume should be “as long as it needs to be to present relevant, concise information that will properly position the candidate and distinguish them from the competition. If that can be accomplished in one page fine, but we should not get hung up on the length of the resume as long as it includes relevant and targeted information.”

-Norine D’Agliano – Résumé Writer & Trainer

You should also keep in mind that a longer resume can create more keyword density and is likely to be scored higher by the Applicant Tracking System. Optimizing your resume with targeted keywords from the job ad is an excellent strategy when you are trying to work less at your job search. A keyword-dense resume will help recruiters find and contact you instead of the other way around.

In this digital job market each resume must be targeted to the job advertisement keywords.

 

Why are “keywords” so crucial in today’s job search?

Even though you must first know what problems companies in your target industry are having that they need to solve in order to sell your skills to them, using the right keywords is the first ticket to the interview because they will be reviewed and selected by a software search string (whatever the recruiter or hiring managers enter). Keywords are job-specific terms, industry-specific language and abbreviation, jargon, acronyms, and even buzzwords.” Keywords in a resume should mirror the industry and employer language. See some examples of industry keywords below that should also be inserted into LinkedIn and your resume to help them match you to open jobs.

  • Degrees (e.g., “MBA,” “BA in Business Administration with a Minor in Marketing”)
  • Industry Certifications (e.g., “CCNA,” “CPA,” “CFA,” “MCP” “CPRW” “NCRW” “ACRW”)
  • Job Titles (e.g., “District Manager,” “Pharmaceutical Sales,” “Administrative Assistant,” “Operations Manager”)
  • Job Functions (e.g., “Office Management,” “Payroll,” “Grant Writing”)
  • Computer Applications (e.g., “MS Office Suite,” “Word,” “Excel” “PowerPoint” “Publisher” “Visual Basic” “VBScript”)
  • Industry-Specific Terms and Programs    (e.g., “Six Sigma Black Belt,” “HIPAA Compliant”)
  • Employer or School Names (Names of employers are used to recruit from the competition)
  • Hard Skills (e.g., “Web Development,” “Network Security,” “Accounting”)
  • Soft Skills (e.g., “Teambuilding,” “Problem-Solving”)

 

Keyword Stuffing

When stuffing your LinkedIn profile and resume with job-specific keywords you should always try to follow the writing methods that professional resume writers use to maximize keyword density. They include all possible formats of the keyword somewhere on your resume.

For example, here’s how a professional with an MBA listed this qualification on her resume:

UNIVERSITY NAME – City, ST

Master of Business Administration (MBA), 2004

Earned a master’s degree in business administration while working full-time.

In the example above both “MBA,” “Master of Business Administration,” and “master’s degree” were included, so that regardless of how a recruiter entered this keyword combination during a search, their resume would be “found” and register a “hit.”

 

One warning: DO NOT type in additional keywords in a white colored font to attempt to game the system by making the extra keywords invisible to the human eye. The ATS will still be able to read them in the underlying code. The reason I say this is because when the recruiter receives your resume it will be sent as an image with all of the keywords the recruiter selected (and you typed in white) highlighted in yellow. You will be BUSTED, and never to be trusted, and it is very likely that your resume will wind up in the trash.

 

 

How do I know if a small company is using an ATS to sort through resumes?

From our research as well as colleague Pat Criscito’s extensive research and ATS Engineer interviews we know that “100% of Fortune 1000 companies use ATS and 80% of small/medium businesses use them (100 to 15,000 employees).” We know for a fact that small companies create more jobs in the U.S. than larger companies. We should also keep in mind that many companies outsource their hiring tasks to recruiters and almost 100% of them use Applicant Tracking Software.

So the bottom line is that there may be many companies and individuals out here trying to sell you on using a one page-resume, or putting your photo into the resume, or promising you a great resume in one day for $49-99. These should be seen as red flags and possible scams. Our most recent client paid a company that said they were in California $250 for a resume and from the language and grammar used in the resume she said she realized they were probably somewhere overseas and that she had been scammed. She then had to pay us to write her a modern professional resume that she could be proud to use in her job search. She wound up spending about $600 by trying to save a few bucks and not doing her research online. When searching for writing professionals, one should not only search google but also search industry websites like The NRWA’s professional resume writer listings where many of the writers have been helping job seekers for decades. Remember that not everyone that hangs an internet shingle up is authentic, professional, and experienced. Do you want to trust your chances at getting called for the interview to just anyone?

Best of luck in your job search!  

 

About the author

Mill Montejo is a tech-savvy résumé & LinkedIn profile writer, an active member of The National Résumé Writers Association. She runs a small home-based business with a small team of writers in the Greater NYC area serving jobseekers in NY/NJ as well as from across the country via remote screen share & web chat. Changing careers? Need your career documents modernized or infused with industry keywords? Contact Mill at https://JobSearchSuperhero.com/contact-form

Don’t Hire a Résumé Writer Before Taking These Preparation Steps

For those of you who have been out of the job search for years or maybe even decades the barebones classified section of the Sunday newspaper may come as a surprise. Gone are the days when you could pick up a couple of the local Sunday papers and circle job opening ads that you could easily fax, or email your generic résumé to.

Today’s 21st Century digital job market can begin on your smartphone and an internet search, and winds a job candidate through tunnels and caverns of steps from the initial application process, through perhaps several interviews, until you get to the final decision stage. Since this process can be so daunting and a job in itself, many folks enlist the help of a résumé writer or career coach who can help them put their best foot forward. What some don’t understand is that career coaching and even résumé and LinkedIn profile writing MUST BE a collaborative process between the client and the writer. 

The writer cannot create a compelling career story without your input.

  • You will be throwing away the money you pay the writer if you pay and then disappear expecting them to write your career story without your detailed information.
  • You risk not providing enough material to the writer that helps them create a keyword optimized résumé that boasts about 1000 characters (with spaces) within a two-page résumé.
  • Yes, a two-page résumé by the mere fact that it is two pages allows for a more keyword infused document that applicant tracking systems like.
  • At The Talent Mill / #JobSearchSuperhero we believe that a résumé’s length should be determined by the client’s years of service, their industry, the number of relevant awards, courses, certifications. In other words, each project is different, and it is not a sin to use a two page or even a three-page résumé.

So, before you search for and hire a résumé writer, you should prepare by doing the following.

*Write down notes about your career story or answer a couple of the writer’s questionnaires to provide them with content, clarity, and clear/concise information for the writer to tell a compelling career story and highlight key points in your accomplishments.

We believe that everyone can come up with accomplishments if he or she thinks back on his or her life. Keep in mind these essential facts while writing:

  • What kind of job are you seeking? To target your resume so that an actual person will see it, you should provide at least two job advertisements to the writer.
  • The writer can then scan the document against the job ad to make sure that the targeted industry and job role keywords are in your new resume. The days when you could use a “basic resume” to submit to a potential employer are long gone. It would significantly improve your chances of your résumé being seen by a human if you edit each résumé before you upload it to a corporate or recruiter website to apply for an advertised position. Your résumé will be analyzed by algorithms using whatever search query the hiring manager or recruiter entered on their end. That is why keyword dense (2 page) résumés for a mid-career to upper management person increases their chances of hitting the right target keywords and selected to be shown to the recruiter in a search for candidates.
  • What are your job titles? If you have had many years of service/employment for the same company, you must have changed roles or moved up the corporate ladder. It would be best if you were prepared to provide the writer with the job title, dates held, accomplishments, and description of what the role is.
  • What are your accomplishments? To make your resume stand out, you must show your achievements and how you helped the company. Did you bring in more clients? Have you trained people? Did you earn any recognition? How is that company better off from the service you provided for them during your time with them?
  • What honors or awards have you received? During the course of your career make sure you can document and share all the honors and awards earned over the years of employment. If you have any copies of annual reviews or reference letters from management share them with the writer.
  • What kind of professional development did you receive? Were you sent on a corporate outing or given any education to improve your performance, on the job training, and then received certification for that workshop?

After the client has provided this information they should also adhere to this:

  • Have access to a computer or laptop so they can enter their edits and promptly return them to the writer. (All free public libraries offer the use of computers)
  • Client’s cannot expect to efficiently edit their résumé on their mobile phone when necessary which will be quite often. It would be best if they at least owned a tablet with a keyboard. Microsoft Word .doc and .docx files are sent to the client along with a basic ASCII text file. They can also usually be edited and opened/viewed on free software like OpenOffice.org or LibreOffice.org however the writer is not responsible for, nor can guarantee document compatibility between software. Therefore your document may look skewed or resized. For this reason, we at The Talent Mill also include an Adobe PDF file that maintains the format. We provide our clients clear instruction with their final files on which files to use for which type of application, interview, etc.

Communicate with your writer and reply to emails which can be several during the writing process of your documents.

  • Get all the questionnaire answers back to the writer quickly. If the writer does not have information, they can’t write your resume. Remember they don’t know you personally. They ethically cannot just copy and paste data or job descriptions from another online résumé. It is imperative that the client provide answers. The career writing project is a collaborative effort, so the client needs to make themselves available to work with the writer. This is generally handled through emails or a quick text or call.
  • Résumé writers try to finish projects promptly since they continue to see more and more clients in today’s tight and downsizing job market. Most writers are usually working on documents for anywhere from two to ten clients simultaneously. Most projects are typically completed within the 7-10 day average industry turnaround time, dependent on how quickly the client returns emails, questionnaires, or text message replies from the writer or writer team.

REMEMBER: Achieving an impressive new résumé and other career documents or online profiles is a TEAM EFFORT between the client and their writer! Neither should go it alone.

Best of luck in your job search! ~Mill and the writing team 

*Need us to do it all for you? Text us at 201-667-2994 or drop us a note at https://JobSearchSuperhero.com/contact-form 

If You’re Not on The Web, You’re Dead – Ten Reasons Why

By Mill Montejo the #JobSearchSuperhero

 

Ever since I left Corporate America in 2012 I have worked hard to increase my online presence through many social platforms. The inner geek in me saw the technology changes and direction many industries were taking and are continuing to head into.

If you’re not on the web you may as well be dead

I must share that many of my resume and LinkedIn clients often complain about how the nature of hiring has changed so drastically that they spend months looking for work to no avail. What are they doing wrong? Highly qualified, great references, yet no calls for an interview! The facts are simply this. Gone are the days when you could peruse a help wanted ad in the NY Times send out 40 resumes by “snail mail” and get someone to see or respond. Technology has made it possible for current employers to do more with less. On the bright side, using the same technology new industries have emerged that allow people to employ themselves with the biggest perk being flexible work schedules.

By using crowdsourced data, companies are helping to make life more efficient today for society at large. My goal is to educate clients on how we are entering the height of the technological revolution and there is no placing that ‘genie back in the bottle.’ As hard as it is to hear and accept, if you are not on the web, you may as well be dead.

the tech-genie is never going back into the bottle and is here to stay

So, if you want to be found in today’s changing technological world, you MUST have some type of web presence or you are invisible. You won’t be found and it will be extremely challenging to find that job or get that client if you work for yourself.  We need to adapt and change HOW we get noticed and connect through forums like LinkedIn or your own personal websites. If you are not on the web, you are dead.

 

Here are 10 things everyone should know about the web and how to use it to your advantage:

  1. You have to reinvent yourself. After years of work, today’s job market has changed tremendously. It used to be the norm that you could find ads online, send your resume that read “proven track record in…” Now resumes must be keyword heavy, with no grammatical or spelling errors, and plenty of numbers and facts to back up the “proven track record” you are claiming. There are many experienced job seekers for less available open jobs. It is an employers job market.
  2. Many job seekers still have a hard time believing that they can also find work by selling the skills they have built up through the years whether in school, work, or life.
  3. All they have to do is find a way to solve local people’s problems.
  4. Crowdsourcing apps WORK because people want to find the help that they need easily, quickly, and with the touch of a phone screen

If you have a smartphone in your purse or pocket then you know there is nothing more convenient than summoning it for everything you need

        For Example:

a) I needed a dog sitter quickly to check in on my new puppy on Fathers Day so I went on Rover.com’s app. Within a couple hours, a dog sitter was in my yard meeting my dog.

Need a dog sitter in a hurry? There’s an app for that.

b) I needed a gutter and tree trimming contractor. I found them via my local neighbor recommendations on the Nextdoor app that started as a neighborhood watch app and has grown to include home sales, garage sales, contractor recommendations and more.

Need any type of home services or repairs? There’s an app for that too.

c) Need an order of food picked up at a local restaurant that does not offer delivery? There are people who drive their own vehicles that now provide that service.

Think about where there are needs and sell your skills there. Go where the needs for services are.

5. People want convenience and are willing to spend a little extra, or in different ways to achieve it. Technological advances have put many people out of work, but they are also creating new innovative, and more flexible ways to work. 

6. Going to a new state and need a cheap place to stay for a couple of days? All the hotels booked or too expensive? Check out Airbnb where people like you and me rent out their couches, bedrooms, or garages for temporary use.

7. Need a last-minute ride somewhere local and can’t find a taxi or car service that has available cars? If you’re in an urban area or large city you can see available cars practically circling your home or location on a live map on your phone and summon them for a quick ride.

8. We must accept the fact that this tech-genie will never be put back into the bottle. You must adapt and change to survive in the digital economy and job market.

9. Don’t waste your energy on anger, resentment, fear of the future, and anxiety. If you can, instead turn that into renewed energy and think hard about your skills and how you can market and sell them to your local public.

10. In some cases, your clients don’t even have to be local. Because of the very same technology that’s put you out of work, people can reach and teach others stuff across the globe. If you produce online goods or services that others are willing to pay for then you can work from anywhere and make money.

 

In closing I would say that you have to think of everything as being able to be crowdsourced through an app or a website. Merriam Webster defines crowdsourcing as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.” If you teach guitar, get on a crowdsourcing app, if you teach art, do the same. The jobs and exposure could add up to future and steady repeat clients, or recruiters and employers wanting to interview you.

Want us to help you get started, or do it all for you including sending out resumes, Myers-Briggs Testing, and personal reference and background checks on yourself so you know what they’re saying about you? Send us a message at

JobSearchSuperhero.com/contact-form or see all services and schedule a time to chat with us at

TheTalentMill | JobSearchSuperhero Calendar.

JOB SEARCH TIPS BLOG

Getting To Know The New LinkedIn

LinkedIn is currently rolling out what is being called the “new desktop experience.” Every two years or so, LinkedIn makes significant changes to the design and content of its website. The latest update — launched in late 2016/early 2017 — is designed to align the LinkedIn desktop experience with what users of the LinkedIn mobile app have seen for quite some time.

Ryan Roslansky, Vice President for Product at LinkedIn, said in a blog post in September 2016 that “this is the largest redesign since LinkedIn’s inception, and it’s the foundation for our future.”

One important thing to note is that every time LinkedIn rolls out a redesign, features are removed. This is the case with the “new desktop experience.” If you still have the “old” LinkedIn, take some time right now to backup your profile so that if you lose content in sections that are being removed, you can add that information back in.

You’ll know when you have the new look LinkedIn when you sign into your existing account. Not only will the main navigation bar look different, but LinkedIn will let you know your account has been updated to the new look. The rollout began in December 2016 and is expected to be completed by late Spring 2017 for all accounts.

The biggest change is how LinkedIn looks. The old navigation menu has been replaced with a more streamlined version. The old menu bar looked like this:

Old LinkedIn menu bar 

 The new menu bar looks like this:

New LinkedIn menu bar

The second biggest change is that some of the customization features have been removed — specifically, the ability to move around content within key sections (including Work Experience, Education, and Projects).

You used to be able to move one job position above another — great for jobseekers with two jobs at the same time — or reposition Projects in the order of importance (to you). You are no longer able to reposition items, except within the “Featured Skills & Endorsements” section.

The “Featured Skills & Endorsements” section allows the rearranging of items using a “Reorder” function. Click and drag the lines below “Reorder” to put the items in the order you want.

 

Skills & Endorsements section

 

The “Notify Your Network” setting has also changed significantly — that was the old name for the function that kept you from broadcasting profile changes to your network, which was a big alert that you may be preparing for a job search. That setting used to be right on the “Edit Profile” page, but now it’s three pages deep.

 

Here was how the old setting appeared:

                     Old “notify your network” setting toggle                               (used to be at lower right section of home page.)

 

 

 

 

 

 

 

Turning off global notification is now harder to find (it’s under “Privacy & Settings,” then click on “Privacy” and then “Sharing Profile Edits” and you’ll see the “on/off” switch — which I’m sure LinkedIn thinks is more descriptive than the old “Notify Your Network” yes/no).

Old OFF toggle switch for broadcasting activity


 

However, LinkedIn has also added it to the bottom of several of the input boxes — for example, in the “Experience” and “Education” sections.

 

Always use the setting “don’t update my network” – which is now located ‘3 clicks in’ to settings

 

 

But that actually makes it a bit more confusing. If you didn’t know there was a global setting for turning notifications off, you might accidentally be sending out notifications as you’re setting up your profile initially. ←–Be careful and go to settings right off the bat to verify you are not broadcasting all your activities. It’s getting to be more and more platforms leave your profile open by default so it is up to us to verify our own privacy level.


From a content standpoint, LinkedIn has severely reduced the new sections you can add to your profile.


Options for profile sections used to include:

• Education

• Work Experience

• Language

• Volunteering Experience

• Volunteering Opportunities

• Organizations

• Honors & Awards

• Test Scores

• Courses

• Patents

• Causes You Care About

• Supported Organizations

• Projects

• Publications

• Certifications

• Interests

• Personal Details

• Advice for Contacting

• Posts


Now the available profile sections are:

• Work Experience

• Education

• Volunteer Experience

• Skills

• Publications

• Certifications

• Courses

• Projects

• Honors & Awards

• Patents

• Test Scores

• Languages

• Organizations


Content that was previously in the sections that were removed simply disappears from the profile, so you need to go back and re-add information that has been stripped out (specifically, content that was in the “Causes You Care About” and “Supported Organizations” sections should be re-added into the “Volunteer Experience” section).

Another important section that was removed was “Advice for Contacting.” You should include your email address, phone numbers, and social media profile contacts at the bottom of your Summary. Doing this gives possible employment, recruiting, and other contacts a way to reach you outside of LinkedIn.


LinkedIn has also removed the “Profile Strength” indicator and emphasis on profile completeness — which is odd, since according to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities through LinkedIn. Now it’s more difficult to tell when your profile is “complete.”

Here was the old “Profile Strength” indicator:

Old profile strength indicator on home page


 

 

 

 

 

  

Another big change — not unexpected, and not really a feature of the “new desktop experience” — but definitely set in stone now — is the change to InMails. Free accounts used to get a limited number of free InMails. Not anymore. Free accounts receive zero InMail credits, and the number of InMail credits depends on the Premium level selected (Career level gets 3 InMails per month for $24.99, all the way up to Hiring — this level gets 30 InMails for $99.99 per month).

LinkedIn free membership level used to grant you some inMail credits. That has ended and only paid members can send inMails. However if you are in the same group as the person you wish to contact then you can message them from within the group but I would not abuse that trick, lest you find yourself removed from the group for spamming or annoying members.


However, one thing that hasn’t changed is that you can still Message fellow Group members directly (even if they are 2nd or 3rd degree contacts), and that will get you around the InMail requirement. This is a great tip for networking your way to hiring managers within your industry.

If you are a member of a LinkedIn Group with the person you’re trying to contact, you can directly send a Message instead of having to send an InMail. But you can only do it from within the Group. When you are within the Group, click on the member’s name and you will see a “Message” button.

You can still message members of your same group even if on a free plan

 

 

 

 

 

 

 

 

 

 

 

 

If, however, you just search for same person’s profile (outside the Group), you will see an “InMail” button instead. So if there is someone you want to connect with, first search your Groups and see if you are both members of the same Group.

InMail option available for free members from within groups

 

Speaking of Groups, the link to the Groups page is now harder to find. There used to be an Interests tab on the main menu, and Companies and Groups were under that.

Old groups menu location

Now, Groups are in the “More” section on the main navigation bar.

New location for groups

The main Search bar is now the “easiest” way to find Companies and Groups, but it’s definitely not as intuitive.

You can also use the direct URL for the Groups page:

http://www.linkedin.com/Groups


Because the “More” tab includes things like “Learning” and “Post a Job,” most casual users are likely to overlook the “Groups” button there. There also appears to be several versions of the “More” tab:

More products available

 

 

 

 

 

 

 

 

 

More products available 

 

 

 

 

 

 

 

 

 

 

 

This just further demonstrates that LinkedIn is continuing to evolve, even as they roll out the “new look” LinkedIn.

LinkedIn has made a big point of its “real-time messaging” feature that is part of the “new look” LinkedIn. It now functions more like Facebook Messenger than an email, but most jobseekers don’t keep LinkedIn open on their computers (unlike Facebook, which LinkedIn seems to be comparing itself to).

For Connections, LinkedIn no longer asks you to specify how you know the person (Colleague, Classmate, We’ve Done Business Together, Friend, Other, I Don’t Know [name]). This is what the connection request used to look like:

Old connection invite message

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Now, if you click on the “Connect” button within the “People You May Know” section on the “My Network” page, it doesn’t give you the option of customizing the invite. It just sends it.

New connection request options

 

 

 

 

 

 

 

 

 

 

 

 

If you want the “Add a Note” section to customize the LinkedIn connection request (which is highly recommended), you need to click on the person’s LinkedIn profile and then click on the “Connect” button.

 

Connect button where you add a note

 

Once you click on “Connect,” it will open up a new box to customize your LinkedIn invitation.

 

Option to customize invitation to connect always advised

 

 

 


 

 

 

 

 

 

 

LinkedIn’s search capabilities for Free members have also been curtailed. You can search by your connections, location, current company, past company, industry, profile language, nonprofit interests, and schools. However, if you want to search by function, years of experience, and certain other criteria, you must upgrade to a LinkedIn Recruiter or Sales Navigator account. 


Here are the specific search functions LinkedIn has removed from all but the Recruiter and Sales Navigator accounts:

• Years of Experience

• Groups

• Function

• Seniority Level

• Interested In

• Company Size

• When Joined


For most jobseekers, that’s not a huge deal, those criteria can help you find recruiters and hiring managers. The old “Advanced Search” capabilities function is gone:

Old search function changed

Now, using the search box in the main navigation bar, you can “filter” your contacts (this is the new version of “Search”):

 

New people and company search

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

You’ll notice the mention of Premium level to access additional search functions.

There is also a strong emphasis on LinkedIn Publishing with the “new look.” If you’ve written an article recently, right on your home page, it tells you how many “Views of your article” you’ve received on your LinkedIn Publishing article. LinkedIn representatives announced recently that you will be able to search posts using the Search function sometime in the near future. They’re also spending a lot of money ($90 million, by one report) on LinkedIn Publishing — using human editors and algorithms to connect readers with relevant content.


Finally, while Introductions still appear to exist (at least in the Help documentation), LinkedIn is no longer emphasizing them, and the Help documentation on Introductions has been updated quite a bit recently as LinkedIn figures out if Introductions are going away permanently.


For example, the “Introductions — Overview” help page was recently updated:

Requesting an introduction 

 

 

 

 

 

 

 

Speaking of the Help pages, a lot of the Help documentation is currently in the process of being updated and you will see by the dates the ones that have been updated and the ones that haven’t been updated yet.

Display order of skills endorsements

Consequently, there are still a lot of old, inaccurate Help pages still out there that refer to things the way they were before the “new desktop experience.” You can expect that this will continue as LinkedIn works to update and/or replace hundreds of Help pages.

One of the best ways to stay connected with what’s new with LinkedIn is to check out the LinkedIn Blog. You can find it here:

https://blog.linkedin.com/

Follow LinkedIn Blog to stay informed about updates

So here is your to-do list:

• If you don’t yet have the “new look” LinkedIn, backup your existing LinkedIn profile so you don’t lose your information when your account is upgraded. Also, make sure your Work Experience and Education sections are in the order you want them to appear when the upgrade is made.

• If you do have the “new desktop experience” already, double-check your privacy settings. Go to “Privacy & Settings,” then click on “Privacy” and check each setting.

• Re-populate any information that may have been removed with the change to the “new look” — for example, putting your contact information at the bottom of the Summary section, or adding information to the “Volunteer Experience” section.

• Get familiar with where you can find your “Groups” now — either bookmark http://www.linkedin.com/Groups or explore the “More” tab on the main navigation menu.

• Try the “new look” LinkedIn search function on the main navigation menu. Type in a person’s name, company, or Group and explore the filter functions.