Tag: branding

If You’re Not on The Web, You’re Dead – Ten Reasons Why

By Mill Montejo the #JobSearchSuperhero

 

Ever since I left Corporate America in 2012 I have worked hard to increase my online presence through many social platforms. The inner geek in me saw the technology changes and direction many industries were taking and are continuing to head into.

If you’re not on the web you may as well be dead

I must share that many of my resume and LinkedIn clients often complain about how the nature of hiring has changed so drastically that they spend months looking for work to no avail. What are they doing wrong? Highly qualified, great references, yet no calls for an interview! The facts are simply this. Gone are the days when you could peruse a help wanted ad in the NY Times send out 40 resumes by “snail mail” and get someone to see or respond. Technology has made it possible for current employers to do more with less. On the bright side, using the same technology new industries have emerged that allow people to employ themselves with the biggest perk being flexible work schedules.

By using crowdsourced data, companies are helping to make life more efficient today for society at large. My goal is to educate clients on how we are entering the height of the technological revolution and there is no placing that ‘genie back in the bottle.’ As hard as it is to hear and accept, if you are not on the web, you may as well be dead.

the tech-genie is never going back into the bottle and is here to stay

So, if you want to be found in today’s changing technological world, you MUST have some type of web presence or you are invisible. You won’t be found and it will be extremely challenging to find that job or get that client if you work for yourself.  We need to adapt and change HOW we get noticed and connect through forums like LinkedIn or your own personal websites. If you are not on the web, you are dead.

 

Here are 10 things everyone should know about the web and how to use it to your advantage:

  1. You have to reinvent yourself. After years of work, today’s job market has changed tremendously. It used to be the norm that you could find ads online, send your resume that read “proven track record in…” Now resumes must be keyword heavy, with no grammatical or spelling errors, and plenty of numbers and facts to back up the “proven track record” you are claiming. There are many experienced job seekers for less available open jobs. It is an employers job market.
  2. Many job seekers still have a hard time believing that they can also find work by selling the skills they have built up through the years whether in school, work, or life.
  3. All they have to do is find a way to solve local people’s problems.
  4. Crowdsourcing apps WORK because people want to find the help that they need easily, quickly, and with the touch of a phone screen

If you have a smartphone in your purse or pocket then you know there is nothing more convenient than summoning it for everything you need

        For Example:

a) I needed a dog sitter quickly to check in on my new puppy on Fathers Day so I went on Rover.com’s app. Within a couple hours, a dog sitter was in my yard meeting my dog.

Need a dog sitter in a hurry? There’s an app for that.

b) I needed a gutter and tree trimming contractor. I found them via my local neighbor recommendations on the Nextdoor app that started as a neighborhood watch app and has grown to include home sales, garage sales, contractor recommendations and more.

Need any type of home services or repairs? There’s an app for that too.

c) Need an order of food picked up at a local restaurant that does not offer delivery? There are people who drive their own vehicles that now provide that service.

Think about where there are needs and sell your skills there. Go where the needs for services are.

5. People want convenience and are willing to spend a little extra, or in different ways to achieve it. Technological advances have put many people out of work, but they are also creating new innovative, and more flexible ways to work. 

6. Going to a new state and need a cheap place to stay for a couple of days? All the hotels booked or too expensive? Check out Airbnb where people like you and me rent out their couches, bedrooms, or garages for temporary use.

7. Need a last-minute ride somewhere local and can’t find a taxi or car service that has available cars? If you’re in an urban area or large city you can see available cars practically circling your home or location on a live map on your phone and summon them for a quick ride.

8. We must accept the fact that this tech-genie will never be put back into the bottle. You must adapt and change to survive in the digital economy and job market.

9. Don’t waste your energy on anger, resentment, fear of the future, and anxiety. If you can, instead turn that into renewed energy and think hard about your skills and how you can market and sell them to your local public.

10. In some cases, your clients don’t even have to be local. Because of the very same technology that’s put you out of work, people can reach and teach others stuff across the globe. If you produce online goods or services that others are willing to pay for then you can work from anywhere and make money.

 

In closing I would say that you have to think of everything as being able to be crowdsourced through an app or a website. Merriam Webster defines crowdsourcing as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.” If you teach guitar, get on a crowdsourcing app, if you teach art, do the same. The jobs and exposure could add up to future and steady repeat clients, or recruiters and employers wanting to interview you.

Want us to help you get started, or do it all for you including sending out resumes, Myers-Briggs Testing, and personal reference and background checks on yourself so you know what they’re saying about you? Send us a message at

JobSearchSuperhero.com/contact-form or see all services and schedule a time to chat with us at

TheTalentMill | JobSearchSuperhero Calendar.

JOB SEARCH TIPS BLOG

14 Must Follow Steps For Job Seekers

Anyone that has been working at the same job for the last decade and now has to look for work knows it's a whole new ball game.

Anyone that has been working at the same job for the last decade and now has to look for work knows it’s a whole new ball game out here. We can help.

Prepare your brain to be challenged by how the world has changed from the newspaper classified job ads with your paper résumé, to the only way to seek out, find a job, and get seen to get hired today!

Ever notice that even the Sunday paper barely has job listings these days?

As more newspapers go online it seems that the job classifieds we used to turn to when out of work are now worthless

But did you know that online job ads can also be a waste of time too?

Recruiters & Human Resources can receive upwards of a 100+ responses to one job opening.  That’s why as a job seeker, you need to work smart and not so hard by following certain strategy boosting steps:

Step 1 – build yourself a targeted list of companies that you would consider working for

Step 2 – work on building relationships with 2 people who work at a target company (1-2 people for each company on list)

Step 3 – without harassing them or becoming a pest, work towards having a real life coffee date.

Step 4 – ask them if they would be willing to introduce you to the hiring manager or decision maker for the department that you want to work for.

Step 5 – put yourself online before others do with a website, and a LinkedIn profile at the very least.  This will help you to be found online when a recruiter searches for your skills.

Step 6 – Google different variations of your name or common nickname that you have been known by for years.

Step 7 – If you find something potentially negative on the web don’t panic, but start dealing with it right away by following step 5 and maybe adding a few more social sites.

Step 8 – Make sure all your settings are set to private on all the social networks and websites you frequent.  If you make a comment you might have some control to erase it, but if you comment on someone else’s post you might not be able to ever remove it from the web.  Remember that when you are going to rage in comments on Facebook.

Step 9 – Create a twitter account and follow twitter job boards.  Just search #jobs and you will be able to find accounts that tweet about job openings.  You can also make your account private by selecting “protect my tweets” in settings although that can have a negative effect in being found for work via keywords in what you tweet about in an industry.

Step 10 – Make sure to develop a powerful keyword loaded profile on LinkedIn.  LinkedIn is the professional go to network to build connections that evolve into real relationships.

Step 11 – Work on your brand by starting a blog related to the industry you want to work in, or to a related passion or hobby.

Step 12 – Think of all the keywords related to your job title a recruiter or potential employer would use and make sure those are both in your résumé and your LinkedIn profile.  But do not make your LI profile a duplicate of your résumé or that will seem redundant and a turn off.

Step 13 – Do not write “unemployed” or “looking for next opportunity” as your profile headline.  Instead use the last title you held or the job position you were trained in, experienced in, and are qualified to be working in.

Step 14 – Edit each résumé! The reason so many people are failing at getting calls and not getting their résumé past the ATS is that they are not optimizing them with job specific keywords.  Their résumés are being pushed to the back of the pile by artificial intelligence via the Applicant Tracking System (ATS).

Recruiters will also search Google to find candidate résumés or LinkedIn profiles, but they will not search for your name.  They will search for the skills/keywords related to the job they want to fill.  You need to try to match every possible keyword they would use to find you, so you can be found in their online search and make their “short list” for an interview.

Best of luck in your job search!  #JobSearchSuperhero