Tag: résumé

What You May Be Doing Wrong with Your Résumé and Why It’s Costing You the Interview

By Mill Montejo – The #JobSearchSuperhero

 

Why do job seekers insist on using one-page fancy/sexy resumes with photos that are hurting their chances of being selected for the interview? 

They’re sexy and short but the ATS doesn’t like them. Use them for the interview ONLY instead.

 

The answer here is that whoever is passing along this information must not be doing the research by speaking to the engineers of companies like Adobe, and the makers of ATS systems. If they did, they would realize that “No, lean/short résumés don’t really work with today’s ATS systems. Résumés have been getting longer and longer for more than ten years now. There are still recruiters who suggest one-page résumés, which is 1990s thinking. The nature of the workplace has changed dramatically since then. Young people can expect to change jobs 15 times or more during their careers, and even if they stay with the same company longer than 5 years, product-to-market times are so short that a résumé will contain lots of significant projects and title changes.”

-Pat Criscito – CPRW

Artificial Intelligence is the “first impression” that gets you the interview now.

 

 

Not only do short one page resumes not offer enough space to write all the keywords necessary to be scored higher by the ATS, but they don’t allow you to create enough white space for readability, and to include all the relevant information for consideration. “The most important thing is to get the résumé selected from the ATS system in the first place. Otherwise, it won’t be read at all. If that means the résumé has to be a bit longer, then so be it.” -Pat Criscito.

 

So the fancy one page resumes created in Adobe Photoshop, or PowerPoint with the candidates photograph on it are likely not being seen by a human because 1) they do not parse well when uploaded/submitted through a website, 2) if they are in PDF format there is a chance they will not be seen, and 3) the inclusion of the candidate’s photograph is actually frowned upon by most HR Dept’s because they want to avoid the appearance of practicing any “ageism” in their hiring practices.

 

A longer resume allows for additional keywords and white space for readability.

 

What is it about keywords and how can I make sure I’m using them correctly?

Our resident Job Search Superhero at The Talent Mill writes lots about keywords, keywords, keywords. The reason is that this is where the initial recruiting and hiring process is handled. With so many applicants applying to limited jobs companies employ the help of machine learning software first before a human even sees the resume. This makes it a priority for either you or your resume writer to always identify targeted keywords from the job advertisement you are pursuing, and work to insert them into appropriate sections of your career document.

Please DO NOT believe the misguided advice that résumés should only be one page in length. At the National Resume Writers Association, writers subscribe to the idea that a modern, professional resume should be “as long as it needs to be to present relevant, concise information that will properly position the candidate and distinguish them from the competition. If that can be accomplished in one page fine, but we should not get hung up on the length of the resume as long as it includes relevant and targeted information.”

-Norine D’Agliano – Résumé Writer & Trainer

You should also keep in mind that a longer resume can create more keyword density and is likely to be scored higher by the Applicant Tracking System. Optimizing your resume with targeted keywords from the job ad is an excellent strategy when you are trying to work less at your job search. A keyword-dense resume will help recruiters find and contact you instead of the other way around.

In this digital job market each resume must be targeted to the job advertisement keywords.

 

Why are “keywords” so crucial in today’s job search?

Even though you must first know what problems companies in your target industry are having that they need to solve in order to sell your skills to them, using the right keywords is the first ticket to the interview because they will be reviewed and selected by a software search string (whatever the recruiter or hiring managers enter). Keywords are job-specific terms, industry-specific language and abbreviation, jargon, acronyms, and even buzzwords.” Keywords in a resume should mirror the industry and employer language. See some examples of industry keywords below that should also be inserted into LinkedIn and your resume to help them match you to open jobs.

  • Degrees (e.g., “MBA,” “BA in Business Administration with a Minor in Marketing”)
  • Industry Certifications (e.g., “CCNA,” “CPA,” “CFA,” “MCP” “CPRW” “NCRW” “ACRW”)
  • Job Titles (e.g., “District Manager,” “Pharmaceutical Sales,” “Administrative Assistant,” “Operations Manager”)
  • Job Functions (e.g., “Office Management,” “Payroll,” “Grant Writing”)
  • Computer Applications (e.g., “MS Office Suite,” “Word,” “Excel” “PowerPoint” “Publisher” “Visual Basic” “VBScript”)
  • Industry-Specific Terms and Programs    (e.g., “Six Sigma Black Belt,” “HIPAA Compliant”)
  • Employer or School Names (Names of employers are used to recruit from the competition)
  • Hard Skills (e.g., “Web Development,” “Network Security,” “Accounting”)
  • Soft Skills (e.g., “Teambuilding,” “Problem-Solving”)

 

Keyword Stuffing

When stuffing your LinkedIn profile and resume with job-specific keywords you should always try to follow the writing methods that professional resume writers use to maximize keyword density. They include all possible formats of the keyword somewhere on your resume.

For example, here’s how a professional with an MBA listed this qualification on her resume:

UNIVERSITY NAME – City, ST

Master of Business Administration (MBA), 2004

Earned a master’s degree in business administration while working full-time.

In the example above both “MBA,” “Master of Business Administration,” and “master’s degree” were included, so that regardless of how a recruiter entered this keyword combination during a search, their resume would be “found” and register a “hit.”

 

One warning: DO NOT type in additional keywords in a white colored font to attempt to game the system by making the extra keywords invisible to the human eye. The ATS will still be able to read them in the underlying code. The reason I say this is because when the recruiter receives your resume it will be sent as an image with all of the keywords the recruiter selected (and you typed in white) highlighted in yellow. You will be BUSTED, and never to be trusted, and it is very likely that your resume will wind up in the trash.

 

 

How do I know if a small company is using an ATS to sort through resumes?

From our research as well as colleague Pat Criscito’s extensive research and ATS Engineer interviews we know that “100% of Fortune 1000 companies use ATS and 80% of small/medium businesses use them (100 to 15,000 employees).” We know for a fact that small companies create more jobs in the U.S. than larger companies. We should also keep in mind that many companies outsource their hiring tasks to recruiters and almost 100% of them use Applicant Tracking Software.

So the bottom line is that there may be many companies and individuals out here trying to sell you on using a one page-resume, or putting your photo into the resume, or promising you a great resume in one day for $49-99. These should be seen as red flags and possible scams. Our most recent client paid a company that said they were in California $250 for a resume and from the language and grammar used in the resume she said she realized they were probably somewhere overseas and that she had been scammed. She then had to pay us to write her a modern professional resume that she could be proud to use in her job search. She wound up spending about $600 by trying to save a few bucks and not doing her research online. When searching for writing professionals, one should not only search google but also search industry websites like The NRWA’s professional resume writer listings where many of the writers have been helping job seekers for decades. Remember that not everyone that hangs an internet shingle up is authentic, professional, and experienced. Do you want to trust your chances at getting called for the interview to just anyone?

Best of luck in your job search!  

 

About the author

Mill Montejo is a tech-savvy résumé & LinkedIn profile writer, an active member of The National Résumé Writers Association. She runs a small home-based business with a small team of writers in the Greater NYC area serving jobseekers in NY/NJ as well as from across the country via remote screen share & web chat. Changing careers? Need your career documents modernized or infused with industry keywords? Contact Mill at https://JobSearchSuperhero.com/contact-form

If You’re Not on The Web, You’re Dead – Ten Reasons Why

By Mill Montejo the #JobSearchSuperhero

 

Ever since I left Corporate America in 2012 I have worked hard to increase my online presence through many social platforms. The inner geek in me saw the technology changes and direction many industries were taking and are continuing to head into.

If you’re not on the web you may as well be dead

I must share that many of my resume and LinkedIn clients often complain about how the nature of hiring has changed so drastically that they spend months looking for work to no avail. What are they doing wrong? Highly qualified, great references, yet no calls for an interview! The facts are simply this. Gone are the days when you could peruse a help wanted ad in the NY Times send out 40 resumes by “snail mail” and get someone to see or respond. Technology has made it possible for current employers to do more with less. On the bright side, using the same technology new industries have emerged that allow people to employ themselves with the biggest perk being flexible work schedules.

By using crowdsourced data, companies are helping to make life more efficient today for society at large. My goal is to educate clients on how we are entering the height of the technological revolution and there is no placing that ‘genie back in the bottle.’ As hard as it is to hear and accept, if you are not on the web, you may as well be dead.

the tech-genie is never going back into the bottle and is here to stay

So, if you want to be found in today’s changing technological world, you MUST have some type of web presence or you are invisible. You won’t be found and it will be extremely challenging to find that job or get that client if you work for yourself.  We need to adapt and change HOW we get noticed and connect through forums like LinkedIn or your own personal websites. If you are not on the web, you are dead.

 

Here are 10 things everyone should know about the web and how to use it to your advantage:

  1. You have to reinvent yourself. After years of work, today’s job market has changed tremendously. It used to be the norm that you could find ads online, send your resume that read “proven track record in…” Now resumes must be keyword heavy, with no grammatical or spelling errors, and plenty of numbers and facts to back up the “proven track record” you are claiming. There are many experienced job seekers for less available open jobs. It is an employers job market.
  2. Many job seekers still have a hard time believing that they can also find work by selling the skills they have built up through the years whether in school, work, or life.
  3. All they have to do is find a way to solve local people’s problems.
  4. Crowdsourcing apps WORK because people want to find the help that they need easily, quickly, and with the touch of a phone screen

If you have a smartphone in your purse or pocket then you know there is nothing more convenient than summoning it for everything you need

        For Example:

a) I needed a dog sitter quickly to check in on my new puppy on Fathers Day so I went on Rover.com’s app. Within a couple hours, a dog sitter was in my yard meeting my dog.

Need a dog sitter in a hurry? There’s an app for that.

b) I needed a gutter and tree trimming contractor. I found them via my local neighbor recommendations on the Nextdoor app that started as a neighborhood watch app and has grown to include home sales, garage sales, contractor recommendations and more.

Need any type of home services or repairs? There’s an app for that too.

c) Need an order of food picked up at a local restaurant that does not offer delivery? There are people who drive their own vehicles that now provide that service.

Think about where there are needs and sell your skills there. Go where the needs for services are.

5. People want convenience and are willing to spend a little extra, or in different ways to achieve it. Technological advances have put many people out of work, but they are also creating new innovative, and more flexible ways to work. 

6. Going to a new state and need a cheap place to stay for a couple of days? All the hotels booked or too expensive? Check out Airbnb where people like you and me rent out their couches, bedrooms, or garages for temporary use.

7. Need a last-minute ride somewhere local and can’t find a taxi or car service that has available cars? If you’re in an urban area or large city you can see available cars practically circling your home or location on a live map on your phone and summon them for a quick ride.

8. We must accept the fact that this tech-genie will never be put back into the bottle. You must adapt and change to survive in the digital economy and job market.

9. Don’t waste your energy on anger, resentment, fear of the future, and anxiety. If you can, instead turn that into renewed energy and think hard about your skills and how you can market and sell them to your local public.

10. In some cases, your clients don’t even have to be local. Because of the very same technology that’s put you out of work, people can reach and teach others stuff across the globe. If you produce online goods or services that others are willing to pay for then you can work from anywhere and make money.

 

In closing I would say that you have to think of everything as being able to be crowdsourced through an app or a website. Merriam Webster defines crowdsourcing as “the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community rather than from traditional employees or suppliers.” If you teach guitar, get on a crowdsourcing app, if you teach art, do the same. The jobs and exposure could add up to future and steady repeat clients, or recruiters and employers wanting to interview you.

Want us to help you get started, or do it all for you including sending out resumes, Myers-Briggs Testing, and personal reference and background checks on yourself so you know what they’re saying about you? Send us a message at

JobSearchSuperhero.com/contact-form or see all services and schedule a time to chat with us at

TheTalentMill | JobSearchSuperhero Calendar.

JOB SEARCH TIPS BLOG

14 Must Follow Steps For Job Seekers

Anyone that has been working at the same job for the last decade and now has to look for work knows it's a whole new ball game.

Anyone that has been working at the same job for the last decade and now has to look for work knows it’s a whole new ball game out here. We can help.

Prepare your brain to be challenged by how the world has changed from the newspaper classified job ads with your paper résumé, to the only way to seek out, find a job, and get seen to get hired today!

Ever notice that even the Sunday paper barely has job listings these days?

As more newspapers go online it seems that the job classifieds we used to turn to when out of work are now worthless

But did you know that online job ads can also be a waste of time too?

Recruiters & Human Resources can receive upwards of a 100+ responses to one job opening.  That’s why as a job seeker, you need to work smart and not so hard by following certain strategy boosting steps:

Step 1 – build yourself a targeted list of companies that you would consider working for

Step 2 – work on building relationships with 2 people who work at a target company (1-2 people for each company on list)

Step 3 – without harassing them or becoming a pest, work towards having a real life coffee date.

Step 4 – ask them if they would be willing to introduce you to the hiring manager or decision maker for the department that you want to work for.

Step 5 – put yourself online before others do with a website, and a LinkedIn profile at the very least.  This will help you to be found online when a recruiter searches for your skills.

Step 6 – Google different variations of your name or common nickname that you have been known by for years.

Step 7 – If you find something potentially negative on the web don’t panic, but start dealing with it right away by following step 5 and maybe adding a few more social sites.

Step 8 – Make sure all your settings are set to private on all the social networks and websites you frequent.  If you make a comment you might have some control to erase it, but if you comment on someone else’s post you might not be able to ever remove it from the web.  Remember that when you are going to rage in comments on Facebook.

Step 9 – Create a twitter account and follow twitter job boards.  Just search #jobs and you will be able to find accounts that tweet about job openings.  You can also make your account private by selecting “protect my tweets” in settings although that can have a negative effect in being found for work via keywords in what you tweet about in an industry.

Step 10 – Make sure to develop a powerful keyword loaded profile on LinkedIn.  LinkedIn is the professional go to network to build connections that evolve into real relationships.

Step 11 – Work on your brand by starting a blog related to the industry you want to work in, or to a related passion or hobby.

Step 12 – Think of all the keywords related to your job title a recruiter or potential employer would use and make sure those are both in your résumé and your LinkedIn profile.  But do not make your LI profile a duplicate of your résumé or that will seem redundant and a turn off.

Step 13 – Do not write “unemployed” or “looking for next opportunity” as your profile headline.  Instead use the last title you held or the job position you were trained in, experienced in, and are qualified to be working in.

Step 14 – Edit each résumé! The reason so many people are failing at getting calls and not getting their résumé past the ATS is that they are not optimizing them with job specific keywords.  Their résumés are being pushed to the back of the pile by artificial intelligence via the Applicant Tracking System (ATS).

Recruiters will also search Google to find candidate résumés or LinkedIn profiles, but they will not search for your name.  They will search for the skills/keywords related to the job they want to fill.  You need to try to match every possible keyword they would use to find you, so you can be found in their online search and make their “short list” for an interview.

Best of luck in your job search!  #JobSearchSuperhero