Prepare your brain to be challenged by how the world has changed from the newspaper classified job ads with your paper résumé, to the only way to seek out, find a job, and get seen to get hired today!
Ever notice that even the Sunday paper barely has job listings these days?
As more newspapers go online it seems that the job classifieds we used to turn to when out of work are now worthless
But did you know that online job ads can also be a waste of time too?
Recruiters & Human Resources can receive upwards of a 100+ responses to one job opening. That’s why as a job seeker, you need to work smart and not so hard by following certain strategy boosting steps:
Step 1 – build yourself a targeted list of companies that you would consider working for
Step 2 – work on building relationships with 2 people who work at a target company (1-2 people for each company on list)
Step 3 – without harassing them or becoming a pest, work towards having a real life coffee date.
Step 4 – ask them if they would be willing to introduce you to the hiring manager or decision maker for the department that you want to work for.
Step 5 – put yourself online before others do with a website, and a LinkedIn profile at the very least. This will help you to be found online when a recruiter searches for your skills.
Step 6 – Google different variations of your name or common nickname that you have been known by for years.
Step 7 – If you find something potentially negative on the web don’t panic, but start dealing with it right away by following step 5 and maybe adding a few more social sites.
Step 8 – Make sure all your settings are set to private on all the social networks and websites you frequent. If you make a comment you might have some control to erase it, but if you comment on someone else’s post you might not be able to ever remove it from the web. Remember that when you are going to rage in comments on Facebook.
Step 9 – Create a twitter account and follow twitter job boards. Just search #jobs and you will be able to find accounts that tweet about job openings. You can also make your account private by selecting “protect my tweets” in settings although that can have a negative effect in being found for work via keywords in what you tweet about in an industry.
Step 10 – Make sure to develop a powerful keyword loaded profile on LinkedIn. LinkedIn is the professional go to network to build connections that evolve into real relationships.
Step 11 – Work on your brand by starting a blog related to the industry you want to work in, or to a related passion or hobby.
Step 12 – Think of all the keywords related to your job title a recruiter or potential employer would use and make sure those are both in your résumé and your LinkedIn profile. But do not make your LI profile a duplicate of your résumé or that will seem redundant and a turn off.
Step 13 – Do not write “unemployed” or “looking for next opportunity” as your profile headline. Instead use the last title you held or the job position you were trained in, experienced in, and are qualified to be working in.
Step 14 – Edit each résumé! The reason so many people are failing at getting calls and not getting their résumé past the ATS is that they are not optimizing them with job specific keywords. Their résumés are being pushed to the back of the pile by artificial intelligence via the Applicant Tracking System (ATS).
Recruiters will also search Google to find candidate résumés or LinkedIn profiles, but they will not search for your name. They will search for the skills/keywords related to the job they want to fill. You need to try to match every possible keyword they would use to find you, so you can be found in their online search and make their “short list” for an interview.
Best of luck in your job search! #JobSearchSuperhero